Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets <http://feedproxy.google.com/~r/TheNextWeb/~3/V0qd8wEIoko/> by Aayush Arya Nokia has just announced a new lineup of mobile phones at its Nokia World 2011 conference and it is calling them “Asha”. The lineup consists of four phones that will be taking their place between feature phones and smartphones and will be targeted at emerging economies. Nokia CEO Stephen Elop spoke about how the company wanted to target “the next billion” people with this new lineup of phones. “The next billion is a really young crowd in high-growth, emerging markets,” he said, “and they are savvy mobile users”. “Asha” means “hope” in Hindi and, according to Elop, and signifies the new abilities these phones will be bringing to people in the world’s developing countries. They’ll allow them to go online while on the go, which is still a luxury in many parts of the world, and remain connected with their family and friends via social networks—features that we take for granted in modern smartphones. [image: nokia asha1 520x291 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/nokia-asha1.jpg> The four models are 200, 201, 300 and 303, all of which run the Series 40 6th Edition OS, come pre-loaded with Nokia Maps and are carved out of polycarbonate. The 300 and 303 are the big kahunas of the lineup and are outfitted with capacitive touchscreens, with the 303 also bundling in a QWERTY keypad, while the 300 makes do with a numeric one. Both phones are 3G-capable, powered by 1GHz processors and feature 5-megapixel shooters on the back. *The Nokia Asha 303* Popout *The Nokia Asha 300* Popout The lower-end 200 and 201 models are optimised for music playback, with a claimed battery life of 52 hours of continuous playback. They are also endowed with the ability to go up to 32GB of storage and pack in a powerful set of speakers for the aforementioned music enthusiasts. The only difference between the models is that the 200 is a dual-SIM phone while the 201 goes the more traditional route of sticking with a single SIM card. *The Nokia Asha 200* Popout *The Nokia Asha 201* Popout All four phones in the Asha lineup will include the Nokia Browser, which will do server-side compression of data before serving up webpages on these phones. Nokia claims that it is able to reduce up to 90% of the bandwidth usage for the customer, thus requiring them to pay less for data. Also, Angry Birds is headed to the Series 40 platform, just because you can never have enough Angry Birds! The Nokia Asha 303 will cost €115 and be launched before the end of 2011, along with the 300 at €85 and the 200 at €60. The Nokia Asha 201 will follow with a release date set to early next year at the same price as its almost identical sibling, the Asha 200. Find all our NokiaWorld coverage here<http://thenextweb.com/tag/nokiaworld/> . [image: tnw46 520x345 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/tnw46.jpg> [image: tnw44 520x345 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/tnw44.jpg>
These phones are totally ugly in ear of sex devices from Apple and Samsung. Nokia will just never learn. I am not sure who told them phones for emerging markets should be made from cheap plastic and a myriad of colors.
Kabambe wins those phones On Wed, Oct 26, 2011 at 1:56 PM, Philip Musyoki <pmusyoki@gmail.com> wrote:
These phones are totally ugly in ear of sex devices from Apple and Samsung. Nokia will just never learn.
I am not sure who told them phones for emerging markets should be made from cheap plastic and a myriad of colors.
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My friend, who said Polycarbonate is a cheap plastic... its the same plastic used to make bullet proof glass... in banks, cars etc. Its used as the cockpit dome in fighter jets... give them a break C'mon ----- "Philip Musyoki" <pmusyoki@gmail.com> wrote:
These phones are totally ugly in ear of sex devices from Apple and Samsung. Nokia will just never learn.
I am not sure who told them phones for emerging markets should be made from cheap plastic and a myriad of colors.
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Nokia Asha is a pretty clever brand strategy as the word Asha resonates in India, Africa and Middle east albeit with different meanings. However if money is to be made I think its on the software side i.e. apps and cloud services and I wonder what strategies they have with Microsoft to address this.. Impressive launch nonetheless. John On Wed, Oct 26, 2011 at 1:45 PM, Kevin Omondi <kevin.ouma@gmail.com> wrote:
Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets <http://feedproxy.google.com/~r/TheNextWeb/~3/V0qd8wEIoko/> by Aayush Arya
Nokia has just announced a new lineup of mobile phones at its Nokia World 2011 conference and it is calling them “Asha”. The lineup consists of four phones that will be taking their place between feature phones and smartphones and will be targeted at emerging economies.
Nokia CEO Stephen Elop spoke about how the company wanted to target “the next billion” people with this new lineup of phones. “The next billion is a really young crowd in high-growth, emerging markets,” he said, “and they are savvy mobile users”.
“Asha” means “hope” in Hindi and, according to Elop, and signifies the new abilities these phones will be bringing to people in the world’s developing countries. They’ll allow them to go online while on the go, which is still a luxury in many parts of the world, and remain connected with their family and friends via social networks—features that we take for granted in modern smartphones.
[image: nokia asha1 520x291 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/nokia-asha1.jpg>
The four models are 200, 201, 300 and 303, all of which run the Series 40 6th Edition OS, come pre-loaded with Nokia Maps and are carved out of polycarbonate. The 300 and 303 are the big kahunas of the lineup and are outfitted with capacitive touchscreens, with the 303 also bundling in a QWERTY keypad, while the 300 makes do with a numeric one. Both phones are 3G-capable, powered by 1GHz processors and feature 5-megapixel shooters on the back.
*The Nokia Asha 303*
Popout
*The Nokia Asha 300*
Popout
The lower-end 200 and 201 models are optimised for music playback, with a claimed battery life of 52 hours of continuous playback. They are also endowed with the ability to go up to 32GB of storage and pack in a powerful set of speakers for the aforementioned music enthusiasts. The only difference between the models is that the 200 is a dual-SIM phone while the 201 goes the more traditional route of sticking with a single SIM card.
*The Nokia Asha 200*
Popout
*The Nokia Asha 201*
Popout
All four phones in the Asha lineup will include the Nokia Browser, which will do server-side compression of data before serving up webpages on these phones. Nokia claims that it is able to reduce up to 90% of the bandwidth usage for the customer, thus requiring them to pay less for data. Also, Angry Birds is headed to the Series 40 platform, just because you can never have enough Angry Birds!
The Nokia Asha 303 will cost €115 and be launched before the end of 2011, along with the 300 at €85 and the 200 at €60. The Nokia Asha 201 will follow with a release date set to early next year at the same price as its almost identical sibling, the Asha 200.
Find all our NokiaWorld coverage here<http://thenextweb.com/tag/nokiaworld/> .
[image: tnw46 520x345 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/tnw46.jpg>
[image: tnw44 520x345 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/tnw44.jpg>
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I think we have a problem if they are launching these to compete with the lower end Android Devices. For one the have still decided to deploy the Asha phones on Symbian , and one of the is going for around 85 Euros which translates to approximately 12k - If you ask me I would go for the Galaxy Mini. By the way even their high end Lumia Devices have failed to impress( according to press reviews) and do not think will fight it out with the iphones, HTCs and Samsungs of this world. My 2 cents. On Wed, Oct 26, 2011 at 2:00 PM, Maux <mauxdatabase@gmail.com> wrote:
Nokia Asha is a pretty clever brand strategy as the word Asha resonates in India, Africa and Middle east albeit with different meanings.
However if money is to be made I think its on the software side i.e. apps and cloud services and I wonder what strategies they have with Microsoft to address this..
Impressive launch nonetheless.
John
On Wed, Oct 26, 2011 at 1:45 PM, Kevin Omondi <kevin.ouma@gmail.com>wrote:
Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets <http://feedproxy.google.com/~r/TheNextWeb/~3/V0qd8wEIoko/> by Aayush Arya
Nokia has just announced a new lineup of mobile phones at its Nokia World 2011 conference and it is calling them “Asha”. The lineup consists of four phones that will be taking their place between feature phones and smartphones and will be targeted at emerging economies.
Nokia CEO Stephen Elop spoke about how the company wanted to target “the next billion” people with this new lineup of phones. “The next billion is a really young crowd in high-growth, emerging markets,” he said, “and they are savvy mobile users”.
“Asha” means “hope” in Hindi and, according to Elop, and signifies the new abilities these phones will be bringing to people in the world’s developing countries. They’ll allow them to go online while on the go, which is still a luxury in many parts of the world, and remain connected with their family and friends via social networks—features that we take for granted in modern smartphones.
[image: nokia asha1 520x291 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/nokia-asha1.jpg>
The four models are 200, 201, 300 and 303, all of which run the Series 40 6th Edition OS, come pre-loaded with Nokia Maps and are carved out of polycarbonate. The 300 and 303 are the big kahunas of the lineup and are outfitted with capacitive touchscreens, with the 303 also bundling in a QWERTY keypad, while the 300 makes do with a numeric one. Both phones are 3G-capable, powered by 1GHz processors and feature 5-megapixel shooters on the back.
*The Nokia Asha 303*
Popout
*The Nokia Asha 300*
Popout
The lower-end 200 and 201 models are optimised for music playback, with a claimed battery life of 52 hours of continuous playback. They are also endowed with the ability to go up to 32GB of storage and pack in a powerful set of speakers for the aforementioned music enthusiasts. The only difference between the models is that the 200 is a dual-SIM phone while the 201 goes the more traditional route of sticking with a single SIM card.
*The Nokia Asha 200*
Popout
*The Nokia Asha 201*
Popout
All four phones in the Asha lineup will include the Nokia Browser, which will do server-side compression of data before serving up webpages on these phones. Nokia claims that it is able to reduce up to 90% of the bandwidth usage for the customer, thus requiring them to pay less for data. Also, Angry Birds is headed to the Series 40 platform, just because you can never have enough Angry Birds!
The Nokia Asha 303 will cost €115 and be launched before the end of 2011, along with the 300 at €85 and the 200 at €60. The Nokia Asha 201 will follow with a release date set to early next year at the same price as its almost identical sibling, the Asha 200.
Find all our NokiaWorld coverage here<http://thenextweb.com/tag/nokiaworld/> .
[image: tnw46 520x345 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/tnw46.jpg>
[image: tnw44 520x345 Nokia introduces Asha, a new line of ‘aspirational’ phones for emerging markets]<http://thenextweb.com/wp-content/blogs.dir/1/files/2011/10/tnw44.jpg>
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After all the wait, I actually expected something awesome and revolutionary from Nokia. What I am seeing seemed to be devices recycled from existing backlog of materials. And there is no need to keep Symbian for the 'Emerging' market, if you decide to go Windows Phone, do it for all the devices. This is strategy bound to fail. Nokia will remain the 'the king of dumbphones' for sometime if this is all they have to show for a year of development.
By the way, these phones dont run Symbian. They run S40. S40 is not Symbian. Dont confuse it with S60 based phones. S40 is a propriety Nokia OS which is being replaced by Meltemi Linux. So dont think this is the future of Nokia they are just getting rid of old stock. Steve ----- "Philip Musyoki" <pmusyoki@gmail.com> wrote:
After all the wait, I actually expected something awesome and revolutionary from Nokia. What I am seeing seemed to be devices recycled from existing backlog of materials. And there is no need to keep Symbian for the 'Emerging' market, if you decide to go Windows Phone, do it for all the devices.
This is strategy bound to fail.
Nokia will remain the 'the king of dumbphones' for sometime if this is all they have to show for a year of development.
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@ Steve ...so they picked emerging markets to get rid of old stock ? On Wed, Oct 26, 2011 at 2:56 PM, Steve Obbayi <steve@sobbayi.com> wrote:
By the way, these phones dont run Symbian. They run S40. S40 is not Symbian. Dont confuse it with S60 based phones. S40 is a propriety Nokia OS which is being replaced by Meltemi Linux. So dont think this is the future of Nokia they are just getting rid of old stock.
Steve
----- "Philip Musyoki" <pmusyoki@gmail.com> wrote:
After all the wait, I actually expected something awesome and revolutionary from Nokia. What I am seeing seemed to be devices recycled from existing backlog of materials. And there is no need to keep Symbian for the 'Emerging' market, if you decide to go Windows Phone, do it for all the devices.
This is strategy bound to fail.
Nokia will remain the 'the king of dumbphones' for sometime if this is all they have to show for a year of development.
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Series 40 is an embedded software<http://en.wikipedia.org/wiki/Embedded_software> platform that is open for software development via standard or de-facto content and application development technologies. It supports Java<http://en.wikipedia.org/wiki/Java_(programming_language)> MIDlets <http://en.wikipedia.org/wiki/MIDlet>, i.e. Java MIDP<http://en.wikipedia.org/wiki/Mobile_Information_Device_Profile> and CLDC<http://en.wikipedia.org/wiki/Connected_Limited_Device_Configuration> technology, which provide location, communication, messaging, media, and graphics capabilities.[4] <http://en.wikipedia.org/wiki/Series_40#cite_note-3> S40 also supports Flash Lite <http://en.wikipedia.org/wiki/Adobe_Flash_Lite> applications On Wed, Oct 26, 2011 at 3:10 PM, Kevin Omondi <kevin.ouma@gmail.com> wrote:
@ Steve ...so they picked emerging markets to get rid of old stock ?
On Wed, Oct 26, 2011 at 2:56 PM, Steve Obbayi <steve@sobbayi.com> wrote:
By the way, these phones dont run Symbian. They run S40. S40 is not Symbian. Dont confuse it with S60 based phones. S40 is a propriety Nokia OS which is being replaced by Meltemi Linux. So dont think this is the future of Nokia they are just getting rid of old stock.
Steve
----- "Philip Musyoki" <pmusyoki@gmail.com> wrote:
After all the wait, I actually expected something awesome and revolutionary from Nokia. What I am seeing seemed to be devices recycled from existing backlog of materials. And there is no need to keep Symbian for the 'Emerging' market, if you decide to go Windows Phone, do it for all the devices.
This is strategy bound to fail.
Nokia will remain the 'the king of dumbphones' for sometime if this is all they have to show for a year of development.
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Hey guys just seen this guys launch Nokia Lumia 710 and Nokia Lumia 800, this is the phone u wanna have..... On -- Best regards, Bonny ................................................................................................................................... Please consider the environment before printing this email. <http://www.unhabitat.org/>
Great phone :) That and the N9 On Wed, Oct 26, 2011 at 3:14 PM, Bonny Moses <bonny2030@gmail.com> wrote:
Hey guys just seen this guys launch Nokia Lumia 710 and Nokia Lumia 800, this is the phone u wanna have.....
On
-- Best regards, Bonny
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Im still yet to get over Creating a kickass Meego phone (the N9) and abandoning the platform alltogether. When i do get over that, ill contribute to this launch... On Wed, Oct 26, 2011 at 3:17 PM, Paul Kevin <paultitude@gmail.com> wrote:
Great phone :) That and the N9
On Wed, Oct 26, 2011 at 3:14 PM, Bonny Moses <bonny2030@gmail.com> wrote:
Hey guys just seen this guys launch Nokia Lumia 710 and Nokia Lumia 800, this is the phone u wanna have.....
On
-- Best regards, Bonny
................................................................................................................................... Please consider the environment before printing this email. <http://www.unhabitat.org/>
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-- *“The twentieth century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy”* ~ Alex Carey ~ Tel No: 0x2af23696
Nokia hasn't abandoned Meego, its a significant part of their strategy particularly regarding Research and Development. They will be releasing a Meego device as a prototype to every new Windows phone upgrade. QT will power all these platforms including possibly android making the first cross-platform compatible apps. Its pretty smart. John On Wed, Oct 26, 2011 at 3:25 PM, [ Brainiac ] <arebacollins@gmail.com>wrote:
Im still yet to get over Creating a kickass Meego phone (the N9) and abandoning the platform alltogether. When i do get over that, ill contribute to this launch...
On Wed, Oct 26, 2011 at 3:17 PM, Paul Kevin <paultitude@gmail.com> wrote:
Great phone :) That and the N9
On Wed, Oct 26, 2011 at 3:14 PM, Bonny Moses <bonny2030@gmail.com> wrote:
Hey guys just seen this guys launch Nokia Lumia 710 and Nokia Lumia 800, this is the phone u wanna have.....
On
-- Best regards, Bonny
................................................................................................................................... Please consider the environment before printing this email. <http://www.unhabitat.org/>
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-- *“The twentieth century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy”*
~ Alex Carey ~
Tel No: 0x2af23696
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I actually met someone sometime back who had a prototype of the N9.. that is a kick ass phone, I was really impressed. Unfortunately the deal with M$ has killed MeeGo as a contender for the high end market phones. MeeGo will power lower end phones but code named Meltemi. ----- "Maux" <mauxdatabase@gmail.com> wrote:
Nokia hasn't abandoned Meego, its a significant part of their strategy particularly regarding Research and Development.
They will be releasing a Meego device as a prototype to every new Windows phone upgrade.
QT will power all these platforms including possibly android making the first cross-platform compatible apps.
Its pretty smart.
John
On Wed, Oct 26, 2011 at 3:25 PM, [ Brainiac ] < arebacollins@gmail.com > wrote:
Im still yet to get over Creating a kickass Meego phone (the N9) and abandoning the platform alltogether. When i do get over that, ill contribute to this launch...
On Wed, Oct 26, 2011 at 3:17 PM, Paul Kevin < paultitude@gmail.com > wrote:
Great phone :) That and the N9
On Wed, Oct 26, 2011 at 3:14 PM, Bonny Moses < bonny2030@gmail.com > wrote:
Hey guys just seen this guys launch Nokia Lumia 710 and Nokia Lumia 800, this is the phone u wanna have.....
On
-- Best regards, Bonny .................................................................................................................................... Please consider the environment before printing this email.
_______________________________________________
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--
“The twentieth century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power , and the growth of corporate propaganda as a means of protecting corporate power against democracy”
~ Alex Carey ~ Tel No: 0x2af23696
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Meego for low end is such a good idea, and if so, will surely be a big benefit for Africa
Nokia announced last November 2010 and again in Feb 2011 that they still have 1 MeeGo phone (nokia N9), 150 million phones to sell of Symbian and roughly the same amount of S40 phones after which they will kiss Symbian goodbye in favor of Windows Phone for the smartphones and mid level phones. S40 is also on its way out in favor of Meltemi which is Linux based for the Mid to low end phones. Meltemi will be developed in house by Nokia. The roadmap for this goes right through to 2014. So yeah the phones they are releasing now are transition phones... to keep something in the market until when they are ready with the new OSs --------------------------------------- Steve Obbayi: Software Developer Homepage: http://www.sobbayi.com ======================================= ----- "Kevin Omondi" <kevin.ouma@gmail.com> wrote:
@ Steve ...so they picked emerging markets to get rid of old stock ?
On Wed, Oct 26, 2011 at 2:56 PM, Steve Obbayi < steve@sobbayi.com > wrote:
By the way, these phones dont run Symbian. They run S40. S40 is not Symbian. Dont confuse it with S60 based phones. S40 is a propriety Nokia OS which is being replaced by Meltemi Linux. So dont think this is the future of Nokia they are just getting rid of old stock.
Steve
----- "Philip Musyoki" < pmusyoki@gmail.com > wrote:
After all the wait, I actually expected something awesome and revolutionary from Nokia. What I am seeing seemed to be devices recycled from existing backlog of materials. And there is no need to keep Symbian for the 'Emerging' market, if you decide to go Windows Phone, do it for all the devices.
This is strategy bound to fail.
Nokia will remain the 'the king of dumbphones' for sometime if this is all they have to show for a year of development.
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"Asha" also means "NO!" in Kyuk ( Just to answer the question, "Will Nokia get its Groove back?" ..... ) :D
@Steve, The emerging market phones don't seem to be made from polycarbonate. But I could just be wrong.
They are made of polycarbonate. Nokia started using the polycarbonate Engineering plastic since the Nokia N9 and will continue coz this plastic insulates from interference with reception. http://swipe.nokia.com/ ----- "Philip Musyoki" <pmusyoki@gmail.com> wrote:
@Steve,
The emerging market phones don't seem to be made from polycarbonate. But I could just be wrong. _______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
participants (9)
-
[ Brainiac ] -
Bonny Moses -
Dennis Kioko -
Kevin Omondi -
Martin Chiteri -
Maux -
Paul Kevin -
Philip Musyoki -
Steve Obbayi