Fwd: Neilsen Report on African Consumers - word of mouth is extremely important in African culture
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O ---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk> Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU <wangarikabiru@yahoo.co.uk>wrote:
Happy Sunday!,
A great and simplified read!
The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.
.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."
It will be exciting to hear at the IGFs the economic perspectives.
Have a pleasant day.
Regards/Wangari
--- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".
--- On *Sat, 18/5/13, Joly MacFie <joly@punkcast.com>* wrote:
From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34
http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil...
Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world.
-- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- -
-----Inline Attachment Follows-----
_______________________________________________ isoc mailing list isoc@lists.my.co.ke <http://mc/compose?to=isoc@lists.my.co.ke> http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake. -- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
Wangari, Colleagues, People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this. My 50 cents On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com> wrote:
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU <wangarikabiru@yahoo.co.uk
wrote:
Happy Sunday!,
A great and simplified read!
The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.
.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."
It will be exciting to hear at the IGFs the economic perspectives.
Have a pleasant day.
Regards/Wangari
--- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".
--- On *Sat, 18/5/13, Joly MacFie <joly@punkcast.com>* wrote:
From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34
http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil...
Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world.
-- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- -
-----Inline Attachment Follows-----
_______________________________________________ isoc mailing list isoc@lists.my.co.ke <http://mc/compose?to=isoc@lists.my.co.ke> http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
+1 Barrack. Regards *Ali Hussein* *CEO, 3mice interactive media ltd* *Partner, Telemedia Africa Ltd * Tel: +254713601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim> Blog: www.alyhussein.com Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with. On Tue, May 21, 2013 at 12:18 PM, Barrack Otieno <otieno.barrack@gmail.com>wrote:
Wangari, Colleagues,
People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this.
My 50 cents
On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com> wrote:
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU < wangarikabiru@yahoo.co.uk> wrote:
Happy Sunday!,
A great and simplified read!
The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.
.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."
It will be exciting to hear at the IGFs the economic perspectives.
Have a pleasant day.
Regards/Wangari
--- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".
--- On *Sat, 18/5/13, Joly MacFie <joly@punkcast.com>* wrote:
From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34
http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil...
Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world.
-- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- -
-----Inline Attachment Follows-----
_______________________________________________ isoc mailing list isoc@lists.my.co.ke <http://mc/compose?to=isoc@lists.my.co.ke> http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
@ Ali, maybe we should try to ensure 70 % percent of Internet traffic in Kenya is local by 2030 as well, anyone with an idea of what the current percentage is? Michuki? On Tue, May 21, 2013 at 12:20 PM, Ali Hussein <ali@hussein.me.ke> wrote:
+1 Barrack.
Regards
*Ali Hussein*
*CEO, 3mice interactive media ltd*
*Partner, Telemedia Africa Ltd *
Tel: +254713601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
On Tue, May 21, 2013 at 12:18 PM, Barrack Otieno <otieno.barrack@gmail.com
wrote:
Wangari, Colleagues,
People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this.
My 50 cents
On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com>wrote:
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU < wangarikabiru@yahoo.co.uk> wrote:
Happy Sunday!,
A great and simplified read!
The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.
.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."
It will be exciting to hear at the IGFs the economic perspectives.
Have a pleasant day.
Regards/Wangari
--- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".
--- On *Sat, 18/5/13, Joly MacFie <joly@punkcast.com>* wrote:
From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34
http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil...
Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world.
-- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- -
-----Inline Attachment Follows-----
_______________________________________________ isoc mailing list isoc@lists.my.co.ke <http://mc/compose?to=isoc@lists.my.co.ke> http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
To extend that discussion may be the KIXP can release monthly reports on that? *Ali Hussein* *CEO, 3mice interactive media ltd* *Partner, Telemedia Africa Ltd * Tel: +254713601113 Twitter: @AliHKassim Skype: abu-jomo LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim> Blog: www.alyhussein.com Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with. On Tue, May 21, 2013 at 12:26 PM, Barrack Otieno <otieno.barrack@gmail.com>wrote:
@ Ali, maybe we should try to ensure 70 % percent of Internet traffic in Kenya is local by 2030 as well, anyone with an idea of what the current percentage is? Michuki?
On Tue, May 21, 2013 at 12:20 PM, Ali Hussein <ali@hussein.me.ke> wrote:
+1 Barrack.
Regards
*Ali Hussein*
*CEO, 3mice interactive media ltd*
*Partner, Telemedia Africa Ltd *
Tel: +254713601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
On Tue, May 21, 2013 at 12:18 PM, Barrack Otieno < otieno.barrack@gmail.com> wrote:
Wangari, Colleagues,
People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this.
My 50 cents
On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com>wrote:
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU < wangarikabiru@yahoo.co.uk> wrote:
Happy Sunday!,
A great and simplified read!
The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.
.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."
It will be exciting to hear at the IGFs the economic perspectives.
Have a pleasant day.
Regards/Wangari
--- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".
--- On *Sat, 18/5/13, Joly MacFie <joly@punkcast.com>* wrote:
From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34
http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil...
Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world.
-- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- -
-----Inline Attachment Follows-----
_______________________________________________ isoc mailing list isoc@lists.my.co.ke <http://mc/compose?to=isoc@lists.my.co.ke> http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
Agreed the more reason stakeholders need to collaborate On Tue, May 21, 2013 at 12:30 PM, Ali Hussein <ali@hussein.me.ke> wrote:
To extend that discussion may be the KIXP can release monthly reports on that?
*Ali Hussein*
*CEO, 3mice interactive media ltd*
*Partner, Telemedia Africa Ltd *
Tel: +254713601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
On Tue, May 21, 2013 at 12:26 PM, Barrack Otieno <otieno.barrack@gmail.com
wrote:
@ Ali, maybe we should try to ensure 70 % percent of Internet traffic in Kenya is local by 2030 as well, anyone with an idea of what the current percentage is? Michuki?
On Tue, May 21, 2013 at 12:20 PM, Ali Hussein <ali@hussein.me.ke> wrote:
+1 Barrack.
Regards
*Ali Hussein*
*CEO, 3mice interactive media ltd*
*Partner, Telemedia Africa Ltd *
Tel: +254713601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
On Tue, May 21, 2013 at 12:18 PM, Barrack Otieno < otieno.barrack@gmail.com> wrote:
Wangari, Colleagues,
People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this.
My 50 cents
On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com>wrote:
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU < wangarikabiru@yahoo.co.uk> wrote:
Happy Sunday!,
A great and simplified read!
The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.
.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."
It will be exciting to hear at the IGFs the economic perspectives.
Have a pleasant day.
Regards/Wangari
--- Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".
--- On *Sat, 18/5/13, Joly MacFie <joly@punkcast.com>* wrote:
From: Joly MacFie <joly@punkcast.com> Subject: [ISOC_KE] Neilsen Report on African Consumers To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> Date: Saturday, 18 May, 2013, 12:34
http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil...
Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world.
-- --------------------------------------------------------------- Joly MacFie 218 565 9365 Skype:punkcast WWWhatsup NYC - http://wwwhatsup.com http://pinstand.com - http://punkcast.com VP (Admin) - ISOC-NY - http://isoc-ny.org -------------------------------------------------------------- -
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-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
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-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
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-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
By Dec 2012, we had a penetration rate of 28% here in Kenya...which means 7.2% of the users in Africa (placing us 4th). I concur with you Barrack on the issue of local content and lower traffic to bolster access and penetration...remember we also need lots of innovation to compete favourably with the likes of Facebook in order to drive especially the youth into appreciating local content. Regards, R.O On Tue, May 21, 2013 at 12:33 PM, Barrack Otieno <otieno.barrack@gmail.com>wrote:
Agreed the more reason stakeholders need to collaborate
On Tue, May 21, 2013 at 12:30 PM, Ali Hussein <ali@hussein.me.ke> wrote:
To extend that discussion may be the KIXP can release monthly reports on that?
*Ali Hussein*
*CEO, 3mice interactive media ltd*
*Partner, Telemedia Africa Ltd *
Tel: +254713601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
On Tue, May 21, 2013 at 12:26 PM, Barrack Otieno < otieno.barrack@gmail.com> wrote:
@ Ali, maybe we should try to ensure 70 % percent of Internet traffic in Kenya is local by 2030 as well, anyone with an idea of what the current percentage is? Michuki?
On Tue, May 21, 2013 at 12:20 PM, Ali Hussein <ali@hussein.me.ke> wrote:
+1 Barrack.
Regards
*Ali Hussein*
*CEO, 3mice interactive media ltd*
*Partner, Telemedia Africa Ltd *
Tel: +254713601113
Twitter: @AliHKassim
Skype: abu-jomo
LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
Blog: www.alyhussein.com
Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
On Tue, May 21, 2013 at 12:18 PM, Barrack Otieno < otieno.barrack@gmail.com> wrote:
Wangari, Colleagues,
People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this.
My 50 cents
On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com>wrote:
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
---------- Forwarded message ---------- From: Ronald Ojino <ronojinx@gmail.com> Date: Tue, May 21, 2013 at 10:13 AM Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>
Joly et Wangari, Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated. Regards R.O
On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU < wangarikabiru@yahoo.co.uk> wrote:
> Happy Sunday!, > > A great and simplified read! > > The abstract has great insights even for other sectors wrt their > consumers and how to segment them intelligently due to the uniqueness of > the market. > > .".In addition to which, it rams home the point that word of mouth > is extremely important in African culture." > > It will be exciting to hear at the IGFs the economic perspectives. > > Have a pleasant day. > > Regards/Wangari > > --- > Pray God Bless. 2013Wangari circa - "Being of the Light, We are > Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of > God on Earth". > > > --- On *Sat, 18/5/13, Joly MacFie <joly@punkcast.com>* wrote: > > > From: Joly MacFie <joly@punkcast.com> > Subject: [ISOC_KE] Neilsen Report on African Consumers > To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke> > Date: Saturday, 18 May, 2013, 12:34 > > > http://www.idgconnect.com/abstract/1699/analysis-social-media-advanced-mobil... > > > Part of the reason doing business in Africa is such a challenge for > many people outside the region is because the continent is so vast and > disparate. There is also often a lot of ignorance on the differences > between various countries from people in the West. Although this Neilson > report is a trifle simplistic and based exclusively on consumers, it does > help provide a cohesive overview of the marketplace as a whole. In addition > to which, it rams home the point that word of mouth is extremely important > in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of > mouth’ but recommendations are still highlighted as more key than elsewhere > in the world. > > > -- > --------------------------------------------------------------- > Joly MacFie 218 565 9365 Skype:punkcast > WWWhatsup NYC - http://wwwhatsup.com > http://pinstand.com - http://punkcast.com > VP (Admin) - ISOC-NY - http://isoc-ny.org > -------------------------------------------------------------- > - > > -----Inline Attachment Follows----- > > _______________________________________________ > isoc mailing list > isoc@lists.my.co.ke <http://mc/compose?to=isoc@lists.my.co.ke> > http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc > > > _______________________________________________ > isoc mailing list > isoc@lists.my.co.ke > http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc > >
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
_______________________________________________ isoc mailing list isoc@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/isoc
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
-- Barrack O. Otieno +254721325277 +254-20-2498789 Skype: barrack.otieno http://www.otienobarrack.me.ke/
-- Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.
participants (3)
-
Ali Hussein -
Barrack Otieno -
Ronald Ojino