Joly et Wangari,
Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration  rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated.
Regards
R.O




---------- Forwarded message ----------
From: Ronald Ojino <ronojinx@gmail.com>
Date: Tue, May 21, 2013 at 10:13 AM
Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture
To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>


Joly et Wangari,
Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration  rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated.
Regards
R.O


On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU <wangarikabiru@yahoo.co.uk> wrote:
Happy Sunday!,

A great and simplified read!

The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.

.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."

It will be exciting to hear at the IGFs the economic perspectives.

Have a pleasant day.

Regards/Wangari

---
Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".


--- On Sat, 18/5/13, Joly MacFie <joly@punkcast.com> wrote:

From: Joly MacFie <joly@punkcast.com>
Subject: [ISOC_KE] Neilsen Report on African Consumers
To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke>
Date: Saturday, 18 May, 2013, 12:34



Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world. 


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Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.



--
Faith is a living and unshakable confidence. A belief in God so assured that a man would die a thousand deaths for its sake.