Wangari, Colleagues,

People buy value, i think we need to encourage uptake of local content and greater consumption of digital products, this way the numbers will grow automatically? why is it that we have close to 30 million mobile phone subscibers and 16 Million Internet users? why would more people own gadgets and fail to use a service that can be enable on the gadget?. the cost of connectivity is high because we are consumers of foreign content hence we are charged for riding on foreign networks. We need to encourage generation and greater use of more local content, i am glad this is part of the governments plans. As Internet Society members we need to to be at the forefront of encouraging people in our villages and neighbourhoods to get online, one person at a time. ISOC has a goal of ensuring 70% of Internet traffic resides within the continent by 2020. I think we should work with all relevant stakeholders such as TESPOK, BAKE, IHUB, CCK KICTB and Ministry of Infocom to achieve this.

My 50 cents


On Tue, May 21, 2013 at 10:15 AM, Ronald Ojino <ronojinx@gmail.com> wrote:
Joly et Wangari,
Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration  rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated.
Regards
R.O




---------- Forwarded message ----------
From: Ronald Ojino <ronojinx@gmail.com>
Date: Tue, May 21, 2013 at 10:13 AM
Subject: Re: [ISOC_KE] Neilsen Report on African Consumers - word of mouth is extremely important in African culture
To: WANGARI KABIRU <wangarikabiru@yahoo.co.uk>


Joly et Wangari,
Quite an interesting read and an eye opener...however,i try to correlate the data with world internet stats internet penetration  rates and major discrepancies arise. We in Kenya still lag behind and as ISOC_KE, need to play a major role to ensure the education divide that is prevalent is eliminated.
Regards
R.O


On Sun, May 19, 2013 at 1:25 PM, WANGARI KABIRU <wangarikabiru@yahoo.co.uk> wrote:
Happy Sunday!,

A great and simplified read!

The abstract has great insights even for other sectors wrt their consumers and how to segment them intelligently due to the uniqueness of the market.

.".In addition to which, it rams home the point that word of mouth is extremely important in African culture."

It will be exciting to hear at the IGFs the economic perspectives.

Have a pleasant day.

Regards/Wangari

---
Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on Earth".


--- On Sat, 18/5/13, Joly MacFie <joly@punkcast.com> wrote:

From: Joly MacFie <joly@punkcast.com>
Subject: [ISOC_KE] Neilsen Report on African Consumers
To: "isoc@lists.my.co.ke" <isoc@lists.my.co.ke>
Date: Saturday, 18 May, 2013, 12:34



Part of the reason doing business in Africa is such a challenge for many people outside the region is because the continent is so vast and disparate. There is also often a lot of ignorance on the differences between various countries from people in the West. Although this Neilson report is a trifle simplistic and based exclusively on consumers, it does help provide a cohesive overview of the marketplace as a whole. In addition to which, it rams home the point that word of mouth is extremely important in African culture. In the ‘Savvier’ areas this extends to ‘virtual word of mouth’ but recommendations are still highlighted as more key than elsewhere in the world. 


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