Barriers to entry are inevitable going to keep reducing with time. But differentiation and value addition can keep a company going.Despite all the FOSS forces in the market , Microsoft continues to be a dominant player. Its all about increasing barriers when others lower them with your business model. You will be surprised what Mocalitys model eventually will be On Mon, Oct 19, 2009 at 1:15 PM, David Kiania | Asentric Consulting Ltd < kianiadee@gmail.com> wrote:

I applaud any company or entrepreneur who has the courage to create a business out of directory listings. I came across one company and donnow what's your take? http://www.mocality.co.ke/ can you montize directory listings into profitability and are there any successful case studies that we may know of? Aren't the barriers to entry too low and not defensible?

Rgds

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[Asentric Consulting Ltd]

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