I am quite disappointed in the approach Equity has been using to launch, market and push their Equitel Agenda. I also got a SIM card soon after they came out but I struggled to fit it into my life. I dont send or recieve that much money or in a frequency that would necessitate a move from M-Pesa. Their call rates and data rates are very pedestrian. The branding and promotion is lacklustre and quite frankly I don't think they believe their hype. That being said they are sitting on a radioactive goldmine. It could make them richer than they think or crash and burn like a phoenix. It all depends on execution. Something that has left me baffled for a while. They are the Underdogs but act like they have been doing this for ages. I shudder. On Tue, Jul 21, 2015 at 7:38 PM, Hosea Kandie via skunkworks < skunkworks@lists.my.co.ke> wrote:
The convenience with it is unimaginable. The disruption of money transfer in KE, EA, Africa and world-wide is evident. The talk so far about it is securing the technology. Consider Kenyans and 'Peculiar habits'. PICNIC(T) mistakes are bound to be around for a while, even among the tech-savvy. I would also be really worried about challenges brought in by users and insider threats.
-- Kind regards Hosea Kandie Mobile:0726798903 in: https://ke.linkedin.com/in/zeddarn twitter: https://twitter.com/zeddarn
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-- Regards, Mark Mwangi markmwangi.me.ke