11 Aug
2011
11 Aug
'11
5:15 p.m.
They will get into the tech cycle - (phase 1)A cycle where a company grows big cause consumers love the companies products. In phase 2, the company goes ahead of the consumer and starts developing what they think consumers will love. Consumers love the new innovations even loving the company more In phase 3 it starts to get irritating, the company is no longer making what the consumer wants, and has grown very arrogant that it doesn't want to listen to anything. Believes that it knows the market and has led it for xx years hence the rest are nay sayers. in phase 4, consumers have discovered a competitor that is in phase 1, and start moving to it. The large company develops into a fomer ghost of itself.