They will get into the tech cycle - (phase 1)A cycle where a company grows big cause consumers  love the companies products. <div><br></div><div>In phase 2, the company goes ahead of the consumer and starts developing what they think consumers will love. Consumers love the new innovations even loving the company more</div>
<div><br></div><div>In phase 3 it starts to get irritating, the company is no longer making what the consumer wants, and has grown very arrogant that it doesn&#39;t want to listen to anything. Believes that it knows the market and has led it for xx years hence the rest are nay sayers. </div>
<div><br></div><div>in phase 4, consumers have discovered a competitor that is in phase 1, and start moving to it. The large company develops into a fomer ghost of itself. </div>