I wouldn't call 1Ksh SMS messages unsustainable, after all, the marginal cost of an SMS message is effectively nil. (interesting read) It is an aggressive move, they're cutting out margins on a cash cow product in order to win market share. The Indians are incredibly good at keeping their costs down and running a highly efficient operation. Bharti has done this before in other markets, and Safaricom will have to get used to dealing with a competent competitor in this market for the first time. Erik Hersman www.ushahidi.com www.afrigadget.com | www.whiteafrican.com | @whiteafrican On Aug 20, 2010, at 3:29 PM, Mbugua Njihia wrote:
Safaricom wont stoop down to unsustainable pricing, MJ and his have their heads screwed on right - http://bit.ly/db6MYx
_______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Server donations spreadsheet http://spreadsheets.google.com/ccc?key=0AopdHkqSqKL-dHlQVTMxU1VBdU1BSWJxdy1f... ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke