It is an aggressive move, they're cutting out margins on a cash cow product in order to win market share.
The Indians are incredibly good at keeping their costs down and running a highly efficient operation. Bharti has done this before in other markets, and Safaricom will have to get used to dealing with a competent competitor in this market for the first time.
On Aug 20, 2010, at 3:29 PM, Mbugua Njihia wrote: