Microsoft-Yahoo deal at a glance: http://www.computerweekly.com/Articles/2009/07/29/237101/microsoft-yahoo-dea... - Microsoft will acquire an exclusive 10-year licence to Yahoo's core search technologies, giving it the option of integrating Yahoo search technologies into its existing web search platforms. - Yahoo sites will use Microsoft's Bing as their search platform. However, Yahoo will continue to innovate and "own" the user experience. - Microsoft will compensate Yahoo through a revenue sharing agreement based on traffic generated on Yahoo's network of sites. - Microsoft will pay traffic acquisition costs to Yahoo at an initial rate of 88% of search revenue generated on Yahoo's sites during the first five years of the agreement. - Microsoft will guarantee Yahoo's revenue per search in each country for the first 18 months following initial implementation in that country. - Yahoo will provide the sales force for both companies' premium search advertisers. - Microsoft's AdCenter platform will provide self-service advertising for both companies. Prices for all search adverts will be set by AdCenter's automated auction process. On Wed, Jul 29, 2009 at 11:39 PM, Mworia Wilfred Mutua <wmworia@gmail.com>wrote:
Microsoft Corp. has finally roped Yahoo Inc. into an Internet search partnership, capping a convoluted pursuit that dragged on for years and setting the stage for them to make a joint assault against the dominance of Google Inc. - http://news.yahoo.com/s/ap/us_microsoft_yahoo
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