Microsoft-Yahoo deal at a glance: <a href="http://www.computerweekly.com/Articles/2009/07/29/237101/microsoft-yahoo-deal-the-implications.htm">http://www.computerweekly.com/Articles/2009/07/29/237101/microsoft-yahoo-deal-the-implications.htm</a><br>
<ul><li>Microsoft will acquire an exclusive 10-year licence to Yahoo&#39;s core search technologies, giving it the option of integrating Yahoo search technologies into its existing web search platforms.</li></ul><ul><li> Yahoo sites will use Microsoft&#39;s Bing as their search platform. However, Yahoo will continue to innovate and &quot;own&quot; the user experience.</li>
</ul><ul><li> Microsoft will compensate Yahoo through a revenue sharing agreement based on traffic generated on Yahoo&#39;s network of sites.</li></ul><ul><li> Microsoft will pay traffic acquisition costs to Yahoo at an initial rate of 88% of search revenue generated on Yahoo&#39;s sites during the first five years of the agreement.</li>
</ul><ul><li> Microsoft will guarantee Yahoo&#39;s revenue per search in each country for the first 18 months following initial implementation in that country.</li></ul><ul><li> Yahoo will provide the sales force for both companies&#39; premium search advertisers.</li>
</ul><ul><li> Microsoft&#39;s AdCenter platform will provide self-service advertising for both companies. Prices for all search adverts will be set by AdCenter&#39;s automated auction process. </li></ul><br><div class="gmail_quote">
On Wed, Jul 29, 2009 at 11:39 PM, Mworia Wilfred Mutua <span dir="ltr">&lt;<a href="mailto:wmworia@gmail.com">wmworia@gmail.com</a>&gt;</span> wrote:<br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
 <span style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">Microsoft Corp</span>. has finally roped <span style="border-bottom: 1px dashed rgb(0, 102, 204);">Yahoo Inc</span>.
into an Internet search partnership, capping a convoluted pursuit that
dragged on for years and setting the stage for them to make a joint
assault against the dominance of <span style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">Google Inc</span>. - <a href="http://news.yahoo.com/s/ap/us_microsoft_yahoo" target="_blank">http://news.yahoo.com/s/ap/us_microsoft_yahoo</a><br>

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</blockquote></div><br><br clear="all"><br>-- <br>Regards,<br><br>Mworia Wilfred Mutua<br><br><a href="http://www.afrinnovator.com/">http://www.afrinnovator.com/</a><br><br>Resume: <a href="http://www.visualcv.com/wmworia">http://www.visualcv.com/wmworia</a> <br>
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