Life is mobile, and with that mobility comes the tricky element of relevance in service delivery to a mobile consumer. While content has been said to be king, context and relevance must be taken into account, otherwise that content is useless data. Location on mobile can be tapped into via different ways; CellId, GPS, Agps and lastly user generated. For you to use mobile services, your mobile phone must communicate with a mast and these masts have known locations. The mast with which your mobile communicates changes as you move and by triangulating data from these interactions we can determine your location. GPS stands for global positioning system and this uses a series of satellites to derive location information. User generated location is subjective entry of one's location onto a system. There are many services that can be taken to the next level once location information is appended. Take directory services for example, and assume you were looking for a Chinese restaurant. With your location plugged into the service, you will receive particulars of restaurants that are close by, as it makes no sense to get a listing of a restaurant in Kisumu, yet you are in Nairobi. Location information to unlock more value for mobile services - http://bit.ly/iAIJFt