
I'm inclined to agree with Safcom. They might loose some customers, mostly those without MPESA, but Safcom is here to stay with the majority numbers. However, it will also be difficult for them to increase subscribers. IMO the future for higher profits is to get more revenue per subscriber. If Airtel, Orange... got an equal number of subsribers with Safcom, what next?. Now there is a complex situation that exists today that didn't exist before. Mpesa and other SIM applications could get away with difficult UI experience back in the days, which they can't today because of the great UI experience on applications that can be downloaded on the phones. Back in the days a VAS is what was on the SIM, today, it's not. That means telecos have lost their grip on the VAS that can be put on the phone. IMO no teleco should be comfortable with the idea of having a unique VAS on their network. So telecos have to attract content developers, who now hold the V in VAS. The only true way is to give the content developers decent revenue share on decent terms. Now my conclusion is something I said many months ago after being frustrated by the low revenue share that telecos offer and the hoops that come with it... The winning teleco is the one that will offer decent revenue share to content developers. Nothing more, nothing less. If Orange and Airtel (Zain, ...) want to cut down Safcom (assuming Safcom would, unlikely, be sleeping), give content developers at least 70%, and allow your subsribers to pay via airtime. That 70% is what the developer takes to the office, no strange hidden agendas! To put icing on the cake, allow an API to your systems so that content developers can integrate the payment in their applications. To be fair to the telecos, it's said that under the law, a content developer has to go through a Content Provider (or PRSP, smthing like that). Well, it's about time such laws were removed, unless there is clear benefit for having them. 8~( --- On Fri, 3/18/11, skunkworks-request@lists.my.co.ke <skunkworks-request@lists.my.co.ke> wrote: From: skunkworks-request@lists.my.co.ke <skunkworks-request@lists.my.co.ke> Subject: Skunkworks Digest, Vol 13, Issue 249 To: skunkworks@lists.my.co.ke Date: Friday, March 18, 2011, 8:22 AM Send Skunkworks mailing list submissions to skunkworks@lists.my.co.ke To subscribe or unsubscribe via the World Wide Web, visit http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks or, via email, send a message with subject or body 'help' to skunkworks-request@lists.my.co.ke You can reach the person managing the list at skunkworks-owner@lists.my.co.ke When replying, please edit your Subject line so it is more specific than "Re: Contents of Skunkworks digest..." Today's Topics: 1. <OT> Dell Alienware M11X!! in STOCK... (Alvin Jason Ochieng) 2. Re: <OT> Dell Alienware M11X!! in STOCK... (Action Required) (noreply@boxbe.com) 3. Re: django form checkbox (ashok+skunkworks@parliaments.info) 4. Re: I am moving to Airtel...what about you? ([Brainiac]) ---------------------------------------------------------------------- Message: 1 Date: Fri, 18 Mar 2011 08:32:57 +0300 From: Alvin Jason Ochieng <alvin.ochola@greenline.co.ke> To: Skunkworks forum <skunkworks@lists.my.co.ke>, skunkworks <skunkworks@my.co.ke> Cc: Alvin J Ochola <alvin.ochola@greenline.co.ke> Subject: [Skunkworks] <OT> Dell Alienware M11X!! in STOCK... Message-ID: <AANLkTikFadQZ-_RXR6edDzKMr8CnnnU5Bro1XgBeG9gS@mail.gmail.com> Content-Type: text/plain; charset="windows-1252" My contacts are below.........
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*The most powerful 11-inch DELL gaming laptop in the universe? now even more powerful!!!***
*Intel Core i5-520UM(1.06 GHz,3 MCache),*
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*External 8 x DVD+/-RW, *
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* *
* *

The article at http://www.janetmccallen.com/pdfs/marketing%20warfare.pdf provides an interesting read of possibly what strategies the MNOs might take moving forward. This is war, and the study / application of war is incomplete without a study of history. Personally, I cant wait to see what the generals at Safcom / Orange / Yu / Airtel will come up with, because eventually the consumer gains. On Fri, Mar 18, 2011 at 10:38 AM, wesley kirinya <kiriinya2000@yahoo.com>wrote:
I'm inclined to agree with Safcom. They might loose some customers, mostly those without MPESA, but Safcom is here to stay with the majority numbers. However, it will also be difficult for them to increase subscribers. IMO the future for higher profits is to get more revenue per subscriber. If Airtel, Orange... got an equal number of subsribers with Safcom, what next?.
Now there is a complex situation that exists today that didn't exist before. Mpesa and other SIM applications could get away with difficult UI experience back in the days, which they can't today because of the great UI experience on applications that can be downloaded on the phones. Back in the days a VAS is what was on the SIM, today, it's not. That means telecos have lost their grip on the VAS that can be put on the phone. IMO no teleco should be comfortable with the idea of having a unique VAS on their network.
So telecos have to attract content developers, who now hold the V in VAS. The only true way is to give the content developers decent revenue share on decent terms.
Now my conclusion is something I said many months ago after being frustrated by the low revenue share that telecos offer and the hoops that come with it...
The winning teleco is the one that will offer decent revenue share to content developers. Nothing more, nothing less. If Orange and Airtel (Zain, ...) want to cut down Safcom (assuming Safcom would, unlikely, be sleeping), give content developers at least 70%, and allow your subsribers to pay via airtime. That 70% is what the developer takes to the office, no strange hidden agendas! To put icing on the cake, allow an API to your systems so that content developers can integrate the payment in their applications.
To be fair to the telecos, it's said that under the law, a content developer has to go through a Content Provider (or PRSP, smthing like that). Well, it's about time such laws were removed, unless there is clear benefit for having them.
8~(
--- On *Fri, 3/18/11, skunkworks-request@lists.my.co.ke < skunkworks-request@lists.my.co.ke>* wrote:
From: skunkworks-request@lists.my.co.ke <skunkworks-request@lists.my.co.ke
Subject: Skunkworks Digest, Vol 13, Issue 249 To: skunkworks@lists.my.co.ke Date: Friday, March 18, 2011, 8:22 AM
Send Skunkworks mailing list submissions to
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Today's Topics:
1. <OT> Dell Alienware M11X!! in STOCK... (Alvin Jason Ochieng) 2. Re: <OT> Dell Alienware M11X!! in STOCK... (Action Required) (noreply@boxbe.com <http://mc/compose?to=noreply@boxbe.com>) 3. Re: django form checkbox (ashok+skunkworks@parliaments.info<http://mc/compose?to=skunkworks@parliaments.info> ) 4. Re: I am moving to Airtel...what about you? ([Brainiac])
----------------------------------------------------------------------
Message: 1 Date: Fri, 18 Mar 2011 08:32:57 +0300 From: Alvin Jason Ochieng <alvin.ochola@greenline.co.ke<http://mc/compose?to=alvin.ochola@greenline.co.ke>
To: Skunkworks forum <skunkworks@lists.my.co.ke<http://mc/compose?to=skunkworks@lists.my.co.ke>>, skunkworks <skunkworks@my.co.ke <http://mc/compose?to=skunkworks@my.co.ke>> Cc: Alvin J Ochola <alvin.ochola@greenline.co.ke<http://mc/compose?to=alvin.ochola@greenline.co.ke>
Subject: [Skunkworks] <OT> Dell Alienware M11X!! in STOCK... Message-ID: <AANLkTikFadQZ-_RXR6edDzKMr8CnnnU5Bro1XgBeG9gS@mail.gmail.com<http://mc/compose?to=AANLkTikFadQZ-_RXR6edDzKMr8CnnnU5Bro1XgBeG9gS@mail.gmail.com>
Content-Type: text/plain; charset="windows-1252"
My contacts are below.........
* *
*The most powerful 11-inch DELL gaming laptop in the universe? now even more powerful!!!***
*Intel Core i5-520UM(1.06 GHz,3 MCache),*
*8192MB Memory,*
*500GB SATA HDD, *
*11.6' Widescreen with True Life Display, *
*External 8 x DVD+/-RW, *
*1GB NVIDIA GeForce Dedicated Graphics Card,*
*Bluetooth, *
*Wireless, *
*Webcam, *
*Windows 7 Home Premium, *
*Avatar : Alienhead 3D, *
*1 Year Carry in Service Warranty*
*Free Dell Carrycase*
*@ KSH 132,0000/=*
* *
*Limited Stock available*
*For further queries, please do not hesitate to contact us.*
* *
*Thanks & Kind Regards,*
* *
*Alvin Ochola*
*Corporate Account Manager*
*Greenline Technology Limited*
*Personal Cell: <%2B254%20733%20313923>+254 733 313923 / <%2B254%20722%20313923>+254 722 313923 *
*Office Tel : 020-651755/552086*
*Office Wireless -*
*Office Cel:0722-219938 / 0733-610758*
*FAX : 020-559841*
*Skype: alvinochola | MSN : a_ochola | Yahoo : alvin.ochola@yahoo.co.uk<http://mc/compose?to=alvin.ochola@yahoo.co.uk>| Googletalk : ajochola*
*Email: info@greenline.co.ke <http://mc/compose?to=info@greenline.co.ke>
*
* *
* *

70%!! almost sounds like a dream for Kenyan telcos, and IMHO it may remain that way. The only reason that other mobile app stores give developers that much is because the stores are owned by handset manufacturers. These OEMs have an interest in seeing apps developed to run on their handsets and the more content they get the better for them, IMHO the only way it would work for telcos is if they probably concentrated on, forgive my language, data intensive apps. Without proof of a good ROI it would be tough for them to support content developers. The focus for mobile content developers should be the market of over 10million subscribers, if you manage to get 1Kshs per day from 1% of that market then you'll be set for a while. What content developers need to is creativity and a knack for getting around the various gardens that characterize our technology ecosystem, otherwise we'll die complaining. P.S. Even facebook knows that the STK is here to stay. From: skunkworks-bounces@lists.my.co.ke [mailto:skunkworks-bounces@lists.my.co.ke] On Behalf Of wesley kirinya Sent: Friday, March 18, 2011 10:38 AM To: skunkworks@lists.my.co.ke Subject: Re: [Skunkworks] I am moving to Airtel...what about you? I'm inclined to agree with Safcom. They might loose some customers, mostly those without MPESA, but Safcom is here to stay with the majority numbers. However, it will also be difficult for them to increase subscribers. IMO the future for higher profits is to get more revenue per subscriber. If Airtel, Orange... got an equal number of subsribers with Safcom, what next?. Now there is a complex situation that exists today that didn't exist before. Mpesa and other SIM applications could get away with difficult UI experience back in the days, which they can't today because of the great UI experience on applications that can be downloaded on the phones. Back in the days a VAS is what was on the SIM, today, it's not. That means telecos have lost their grip on the VAS that can be put on the phone. IMO no teleco should be comfortable with the idea of having a unique VAS on their network. So telecos have to attract content developers, who now hold the V in VAS. The only true way is to give the content developers decent revenue share on decent terms. Now my conclusion is something I said many months ago after being frustrated by the low revenue share that telecos offer and the hoops that come with it... The winning teleco is the one that will offer decent revenue share to content developers. Nothing more, nothing less. If Orange and Airtel (Zain, ...) want to cut down Safcom (assuming Safcom would, unlikely, be sleeping), give content developers at least 70%, and allow your subsribers to pay via airtime. That 70% is what the developer takes to the office, no strange hidden agendas! To put icing on the cake, allow an API to your systems so that content developers can integrate the payment in their applications. To be fair to the telecos, it's said that under the law, a content developer has to go through a Content Provider (or PRSP, smthing like that). Well, it's about time such laws were removed, unless there is clear benefit for having them. 8~( --- On Fri, 3/18/11, skunkworks-request@lists.my.co.ke <skunkworks-request@lists.my.co.ke> wrote: From: skunkworks-request@lists.my.co.ke <skunkworks-request@lists.my.co.ke> Subject: Skunkworks Digest, Vol 13, Issue 249 To: skunkworks@lists.my.co.ke Date: Friday, March 18, 2011, 8:22 AM Send Skunkworks mailing list submissions to skunkworks@lists.my.co.ke To subscribe or unsubscribe via the World Wide Web, visit http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks or, via email, send a message with subject or body 'help' to skunkworks-request@lists.my.co.ke You can reach the person managing the list at skunkworks-owner@lists.my.co.ke When replying, please edit your Subject line so it is more specific than "Re: Contents of Skunkworks digest..." Today's Topics: 1. <OT> Dell Alienware M11X!! in STOCK... (Alvin Jason Ochieng) 2. Re: <OT> Dell Alienware M11X!! in STOCK... (Action Required) (noreply@boxbe.com) 3. Re: django form checkbox (ashok+skunkworks@parliaments.info) 4. Re: I am moving to Airtel...what about you? ([Brainiac]) ---------------------------------------------------------------------- Message: 1 Date: Fri, 18 Mar 2011 08:32:57 +0300 From: Alvin Jason Ochieng <alvin.ochola@greenline.co.ke> To: Skunkworks forum <skunkworks@lists.my.co.ke>, skunkworks <skunkworks@my.co.ke> Cc: Alvin J Ochola <alvin.ochola@greenline.co.ke> Subject: [Skunkworks] <OT> Dell Alienware M11X!! in STOCK... Message-ID: <AANLkTikFadQZ-_RXR6edDzKMr8CnnnU5Bro1XgBeG9gS@mail.gmail.com> Content-Type: text/plain; charset="windows-1252" My contacts are below.........
* *
*The most powerful 11-inch DELL gaming laptop in the universe? now even more powerful!!!***
*Intel Core i5-520UM(1.06 GHz,3 MCache),*
*8192MB Memory,*
*500GB SATA HDD, *
*11.6' Widescreen with True Life Display, *
*External 8 x DVD+/-RW, *
*1GB NVIDIA GeForce Dedicated Graphics Card,*
*Bluetooth, *
*Wireless, *
*Webcam, *
*Windows 7 Home Premium, *
*Avatar : Alienhead 3D, *
*1 Year Carry in Service Warranty*
*Free Dell Carrycase*
*@ KSH 132,0000/=*
* *
*Limited Stock available*
*For further queries, please do not hesitate to contact us.*
* *
*Thanks & Kind Regards,*
* *
*Alvin Ochola*
*Corporate Account Manager*
*Greenline Technology Limited*
*Personal Cell: <%2B254%20733%20313923>+254 733 313923 / <%2B254%20722%20313923>+254 722 313923 *
*Office Tel : 020-651755/552086*
*Office Wireless -*
*Office Cel:0722-219938 / 0733-610758*
*FAX : 020-559841*
*Skype: alvinochola | MSN : a_ochola | Yahoo : alvin.ochola@yahoo.co.uk | Googletalk : ajochola*
*Email: info@greenline.co.ke*
* *
* *
participants (3)
-
Anthony Olendo
-
Kiti Chigiri
-
wesley kirinya