Google Introduces Google Currents, a flipboard competitor

---------- Forwarded message ---------- From: Kevin Omondi <kevin.ouma@gmail.com> Date: Fri, Dec 9, 2011 at 3:31 PM Subject: Google Introduces Google Currents, a flipboard competitor To: Kevin Omondi <kevin.ouma@gmail.com> Google just launched a Flipboard competitor called Google Currents for iOS and Android. About to test it — it looks pretty damn nifty. Introducing Google Currents <http://www.youtube.com/watch?v=5LOcUkm8m9w> youtube.com <http://www.youtube.com/watch?v=5LOcUkm8m9w> – Google Currents is a new mobile app that lets you enjoy free online magazines and other content optimized for your Android or Apple phones and tablets...

Im asking myself if they are launching these products for business or out of fear...they had Google News for a very long time...why didnt they do this earlier On Fri, Dec 9, 2011 at 3:36 PM, Kevin Omondi <kevin.ouma@gmail.com> wrote:
---------- Forwarded message ---------- From: Kevin Omondi <kevin.ouma@gmail.com> Date: Fri, Dec 9, 2011 at 3:31 PM Subject: Google Introduces Google Currents, a flipboard competitor To: Kevin Omondi <kevin.ouma@gmail.com>
Google just launched a Flipboard competitor called Google Currents for iOS and Android. About to test it — it looks pretty damn nifty. Introducing Google Currents <http://www.youtube.com/watch?v=5LOcUkm8m9w> youtube.com <http://www.youtube.com/watch?v=5LOcUkm8m9w> – Google Currents is a new mobile app that lets you enjoy free online magazines and other content optimized for your Android or Apple phones and tablets...
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On Fri, Dec 9, 2011 at 4:06 PM, Paul Kevin <paultitude@gmail.com> wrote:
Im asking myself if they are launching these products for business or out of fear...they had Google News for a very long time...why didnt they do this earlier
Both. A great strategy to survive is ensure that you don't have formidable competitors. e.g. Had Google known the rival that Facebook was early on, they would have figured out social much earlier. You don't want the competition to grow to the point where they have more or equal capital to you. -- Warm Regards, Phares Kaboro Kariuki

The problem with this approach Phares, is that a company ends up so keen on reacting that it loses sight on what value it actually is delivering, much like the way the mobile phone industry has been scrambling to respond to Apple , and probably what the TV industry might be doing soon. Google did the same to Yahoo, and no matter how much Yahoo tried, they did not seem to get it. A danger point is where a firm is "lets launch this to stop them from going away"

The launch this to stop them strategy sometimes works. Think Netscape browser vs Internet explorer....the days of windows 95. Netscape might just have usurped Microsoft in matters web if Microsoft didn't launch ie and bundle it with windows..... On 12/10/11, Dennis Kioko <dmbuvi@gmail.com> wrote:
The problem with this approach Phares, is that a company ends up so keen on reacting that it loses sight on what value it actually is delivering, much like the way the mobile phone industry has been scrambling to respond to Apple , and probably what the TV industry might be doing soon.
Google did the same to Yahoo, and no matter how much Yahoo tried, they did not seem to get it.
A danger point is where a firm is "lets launch this to stop them from going away"

I see that works out. Microsoft however soon lost interest in Internet Explorer as that was just a "knee jerk" reaction. Second time it happened, it was Mozilla Firefox and to date, Msft is still fighting the onslaught. Google appear to have a solid strategy, with Google+ for businesses turning out to be quite an arsenal. Even locally, they seem to be quite on a strategy, with university hangouts and using Celebs like Juliani to lure people to Google+ Facebook still have lots of information on people, including their interests (from the pages you like, and tracking pages you visit with a Facebook cookie). For good measure, they even made sure that your friends can add you to groups, just in case they missed any of your interests. Lately, they are suggesting that you may soon have the ability to subscribe to people who are not even on Facebook ...

I will never EVER leave fliboard. *Audaces Fortuna Iuvat* On 11 December 2011 13:13, Dennis Kioko <dmbuvi@gmail.com> wrote:
I see that works out. Microsoft however soon lost interest in Internet Explorer as that was just a "knee jerk" reaction. Second time it happened, it was Mozilla Firefox and to date, Msft is still fighting the onslaught.
Google appear to have a solid strategy, with Google+ for businesses turning out to be quite an arsenal. Even locally, they seem to be quite on a strategy, with university hangouts and using Celebs like Juliani to lure people to Google+
Facebook still have lots of information on people, including their interests (from the pages you like, and tracking pages you visit with a Facebook cookie). For good measure, they even made sure that your friends can add you to groups, just in case they missed any of your interests. Lately, they are suggesting that you may soon have the ability to subscribe to people who are not even on Facebook ...
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participants (6)
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Dennis Kioko
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John Doe
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Kebaya Mwamba
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Kevin Omondi
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Paul Kevin
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Phares Kariuki