Lessons from PesaPal misspelling by Business Daily

So, Business daily, in an entire article ( http://www.businessdailyafrica.com/PayPal%20launches%20school%20fees%20payme...), referred to Pesapal as Paypal, and KoT(Kenyans on Twitter) into a frenzy blaming the papers editor. IMO, if you plan to garner some ground by naming your product similar to a leader, you have to be ready to bear the cross of being seen as the same firm. Those goys making Nukia and Nokla might find it hard if they launched the revolutionary phone and CNN reported that it had been launched by Nokia. If you launching a Unique search engine, if it has no relations with Google, dont name it Gaegle -- with Regards: The Chinese are known to be entrepreneurs, and coupled with some imagination, are now playing the role of nature in food and beverage production. http://gramware.blogspot.com/2011/01/chinese-way-to-become-imaginative.html

in the same article Intrepid Data Systems is called Interpid Data System... and there is one instance of PesaPal 2011/1/20 Dennis Kioko <dmbuvi@gmail.com>
So, Business daily, in an entire article ( http://www.businessdailyafrica.com/PayPal%20launches%20school%20fees%20payme...), referred to Pesapal as Paypal, and KoT(Kenyans on Twitter) into a frenzy blaming the papers editor.
IMO, if you plan to garner some ground by naming your product similar to a leader, you have to be ready to bear the cross of being seen as the same firm.
Those goys making Nukia and Nokla might find it hard if they launched the revolutionary phone and CNN reported that it had been launched by Nokia.
If you launching a Unique search engine, if it has no relations with Google, dont name it Gaegle -- with Regards:
The Chinese are known to be entrepreneurs, and coupled with some imagination, are now playing the role of nature in food and beverage production. http://gramware.blogspot.com/2011/01/chinese-way-to-become-imaginative.html
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-- The animals of the world exist for their own reasons. They were not made for humans any more than black people were made for white, or women created for men. ~ Alice Walker

Now that is a true mix up, heck, they would have edited that to become Paypal too

When I grow up I want to be a tech writer at NMG! On Thu, Jan 20, 2011 at 12:18 PM, Dennis Kioko <dmbuvi@gmail.com> wrote:
Now that is a true mix up, heck, they would have edited that to become Paypal too _______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke

Good people, As a tech journalist myself at NMG, I must say I read the piece with shock. I am not sure if it was a mistake in sub-editing because the piece's writer Mark Okuttah knows his tech quite well. All the same, despite the similarities in the name, it is unacceptable to make a mistake like that. It is just a major faux pas. At least the online version has been cleared of all the confusions but the print version is immortalized for all history; mistakes and all. I must however take great exception to Peter's derogatory statement about tech writers at NMG because they are arguably some of the best in the business, and some are even on this list. Regards On Thu, Jan 20, 2011 at 2:33 PM, Peter Osotsi <peter.osotsi@gmail.com>wrote:
When I grow up I want to be a tech writer at NMG!
On Thu, Jan 20, 2011 at 12:18 PM, Dennis Kioko <dmbuvi@gmail.com> wrote:
Now that is a true mix up, heck, they would have edited that to become Paypal too _______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
_______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
-- Twitter: @LarryMadowo Facebook.com/LarryMadowo

If there is someone who has mastered social media response, its one Larry Madowo Why dont you hold a seminar on how to respond to online attacks on social media? On Thu, Jan 20, 2011 at 3:49 PM, Larry Madowo <larrymads@gmail.com> wrote:
Good people,
As a tech journalist myself at NMG, I must say I read the piece with shock. I am not sure if it was a mistake in sub-editing because the piece's writer Mark Okuttah knows his tech quite well. All the same, despite the similarities in the name, it is unacceptable to make a mistake like that. It is just a major faux pas.
At least the online version has been cleared of all the confusions but the print version is immortalized for all history; mistakes and all. I must however take great exception to Peter's derogatory statement about tech writers at NMG because they are arguably some of the best in the business, and some are even on this list.
Regards
On Thu, Jan 20, 2011 at 2:33 PM, Peter Osotsi <peter.osotsi@gmail.com>wrote:
When I grow up I want to be a tech writer at NMG!
On Thu, Jan 20, 2011 at 12:18 PM, Dennis Kioko <dmbuvi@gmail.com> wrote:
Now that is a true mix up, heck, they would have edited that to become Paypal too _______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
_______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
-- Twitter: @LarryMadowo Facebook.com/LarryMadowo
_______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
-- Sent from my Voice Recognition Watch© -------------------------------------------------------------------- Our greatest fear is not that we are inadequate,but that we are powerful beyond measure.It is our light, not our darkness, that frightens us.There is nothing enlightened about shrinking so that other people won't feel insecure around you.As we let our own light shine, we consciously give other people permission to do the same. As we are liberated from our fear,our presence automatically liberates others.

This might just have been a case of auto correct or suggestion by a spell checker - Just confirmed with MS Word online. http://office.live.com/ (I was genuinely surprised that it worked on chrome without asking for silverlight or ActiveX :)) On Thu, Jan 20, 2011 at 4:03 PM, Joram Mwinamo <joram.mwinamo@gmail.com>wrote:
If there is someone who has mastered social media response, its one Larry Madowo
Why dont you hold a seminar on how to respond to online attacks on social media?
On Thu, Jan 20, 2011 at 3:49 PM, Larry Madowo <larrymads@gmail.com> wrote:
Good people,
As a tech journalist myself at NMG, I must say I read the piece with shock. I am not sure if it was a mistake in sub-editing because the piece's writer Mark Okuttah knows his tech quite well. All the same, despite the similarities in the name, it is unacceptable to make a mistake like that. It is just a major faux pas.
At least the online version has been cleared of all the confusions but the print version is immortalized for all history; mistakes and all. I must however take great exception to Peter's derogatory statement about tech writers at NMG because they are arguably some of the best in the business, and some are even on this list.
Regards
On Thu, Jan 20, 2011 at 2:33 PM, Peter Osotsi <peter.osotsi@gmail.com>wrote:
When I grow up I want to be a tech writer at NMG!
On Thu, Jan 20, 2011 at 12:18 PM, Dennis Kioko <dmbuvi@gmail.com> wrote:
Now that is a true mix up, heck, they would have edited that to become Paypal too _______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
_______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
-- Twitter: @LarryMadowo Facebook.com/LarryMadowo
_______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
-- Sent from my Voice Recognition Watch© -------------------------------------------------------------------- Our greatest fear is not that we are inadequate,but that we are powerful beyond measure.It is our light, not our darkness, that frightens us.There is nothing enlightened about shrinking so that other people won't feel insecure around you.As we let our own light shine, we consciously give other people permission to do the same. As we are liberated from our fear,our presence automatically liberates others.
_______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
participants (6)
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amanya
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Dennis Kioko
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Joram Mwinamo
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Larry Madowo
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One Murithi
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Peter Osotsi