Relevance in a rapidly changing space means that unless we continuously churn out products and services that scale and are sustainable, will be committed to the archives, and this I am afraid is the path we are headed to with a product or service centric innovation model. Why, you ask? It is that many other factors are at play in the grand scheme of things and it is hardly ever the brilliance of a product or service alone that delivers the payload - http://bit.ly/1rw4ZTg