Traditional money transfer and credit card companies are trying to be part of the mobile payment loop in order not to lose their business, while mobile operators and software vendors across the world are deploying different schemes <http://arabcrunch.com/2009/06/videos-last-day-of-the-media-and-telecom-conf erence-mobile-payment-discussion-and-more.html> to capitalize into this opportunity. Putting ideas into action, Kuwait based Zain <http://www.zain.com> , which is considered the fourth largest mobile network in the world in terms of geographic presence, with a footprint in 22 countries spread across the Middle East and Africa with over 60 million active customers, and Western Union <http://www.westernunion.com> , a global leader in money transfer, recently announced that they will work together to deliver mobile money transfer services in countries in Africa and the Middle East through Zain's new Zap platform. <http://www.ke.zain.com/en/zap/> http://tinyurl.com/kk5adz symbiotic_logo Mbugua Njihia - CEO SYMBIOTIC MEDIA CONSORTIUM | Design:Develop:Deploy [a] Muringa Court - Suite B2:Kilimani- Junction of Kirichwa and Muringa Road [t] +254 20 359 6305 [c] +254 721 668 709 [e] mbugua@symbiotic.co.ke [w] www.symbiotic.co.ke [b] http://blog.symbiotic.co.ke/blog/ This message may contain information, which is confidential, private or privileged in nature. If you are not the intended recipient of the message, you are notified that any distribution, use or copying of this message is prohibited. If you have received this message in error, please notify the sender immediately