@Mbugua Thanks for the article... I am just wondering...is there any local mobile app developer who is making good money (aka millions of shillings) developing apps? Timo. On 5/19/11, Mbugua Njihia <mbugua@symbiotic.co.ke> wrote:

Building a business from mobile applications.there's a method to the madness - http://bit.ly/m1YYEB

Reading the success stories of mobile application developers in other markets raking in the millions from what would seemingly be a "why couldn't I think of that idea" scenario, is enough to make any local developer go green with envy and even add a sprinkling of self doubt.

The reality is that there is a method to the madness in as much as the success of the applications is obvious after the fact. I have said to people many times before that ideas are not mutually exclusive and execution is what matters. Move too early or too late and you lose out. Branding is the crucial start, if your thinking of building a business from mobile applications. What you call your application will be key to its discoverability and you have to ensure that it will connect with your target users. You should also do a check on the name to see if there is a possibility of future conflict with other businesses. You don't want court cases once your app or service goes viral and starts minting.