Too true. I think his book - "Purple Cow" - while a bit too american, is a must read for every innovator! Olive trees are important. They represent everything that roots us, anchors us, identifies us and locates us in this world - whether it be belonging to a family, a community, a tribe, a nation, a religion or, most of all, a place called home. - Thomas Friedman - "The Lexus And The Olive Tree" ________________________________ From: saidimu apale <saidimu@gmail.com> To: Skunkworks forum <skunkworks@lists.my.co.ke> Sent: Mon, May 31, 2010 9:57:39 PM Subject: [Skunkworks] But what have you shipped? A thought-provoking post from Seth Godin, a brilliant thinker (and marketer). I encourage you to subscribe to his blog (or read his archives for some really good stuff). http://sethgodin.typepad.com/seths_blog/2010/05/but-what-have-you-shipped.ht... saidi