Do you ever get tired of giving businesses both online and offline your data over and over again? Well, I do and it gets increasingly frustrating when that data is used for the wrong reasons other than that for which you submitted it for. When any of your particulars change it is next to impossible to update all these entities with your information due to time and logistical constraints. Consumers need a way to manage their core data centrally and to share it with the different business entities that they engage with. As these entities are not all created equal, mechanisms to allow consumer controlled vendor access of certain data sets must be made available. Businesses would have to adhere to strict terms that honor the privacy and use of data for which they can be given access. For many businesses, creating and owning consumer data is a big deal but I suggest that we look at it from a different angle. { Typical of our socialization as Kenyans, we think that land ownership is the end game, while you can still mint a pretty sum from leasing and focusing on value addition.keep this in mind while digesting the idea of consumer data ownership} While it is agreeable that having a database to call your own is key, as you can choose to engage with it whichever way you choose, there are inherent costs to running and maintaining this database. Whether as a corporate or SME, this function of building and maintaining may actually detract from the core business function not to mention the additional cost. More here - http://t.co/TpKqBwM