IMHO I would say that the biggest constraint is one of *RELEVANCE* What do I mean? Basically if a product or service is not relevant to the community it is supposed to serve, it will have a very/relatively limited takeup. If we expect our local community to automagically respond to the same kinds of products/services delivered in western markets - without making an adequate asessment of what their true needs are, then we on a "push" campaign that will require a hell of a lot of effort to gain traction - or credence. However, in scenarios where the product/service meets a particular "relevant" need in the marketplace - then I believe that technology enabling the ease of access to that service or product will be well accepted and embraced. Take a look at the m-pesa/DSTV integration - how many people opt to use m-pesa to pay for their subscriptions simply because they want to avoid the hassle of commuting to the service centre and joining the burgeoning queues? If something as simple as a digital subscription (accompanied by digital delivery) was available for some of the popular magazines (e.g. "Passion" for the ladies, which I understand is sold out on the streets within days of release) I'm sure we'd be able to point at "relevant" instances of e-commerce at work. my two cents, Mblayo On Mon, Aug 30, 2010 at 5:11 PM, John Maina <mwasjunior@gmail.com> wrote:
Interesting to see how the new move by PayPal changes this discussion. _______________________________________________ Skunkworks mailing list Skunkworks@lists.my.co.ke http://lists.my.co.ke/cgi-bin/mailman/listinfo/skunkworks ------------ Skunkworks Server donations spreadsheet
http://spreadsheets.google.com/ccc?key=0AopdHkqSqKL-dHlQVTMxU1VBdU1BSWJxdy1f... ------------ Skunkworks Rules http://my.co.ke/phpbb/viewtopic.php?f=24&t=94 ------------ Other services @ http://my.co.ke
-- Brian Munyao Longwe e-mail: blongwe@gmail.com cell: + 254 722 518 744 blog : http://zinjlog.blogspot.com meta-blog: http://mashilingi.blogspot.com