So what's new to the public and you would rather have had Apple include in the iPhone 5? If you may have notice, Apple rarely jumps to include new tech in any new device. If you remember, when they first iPhone was introduced in 2007, it was just when 3G was being included in some high end phones. The Apple felt it wasn't mature and polished enough to be include in the iPhone, so the first iPhone did not have 3G. Last year, LTE wasn't developed and power efficient to be include in the iPhone 4S even when Samsung was running to the market with all sort of crude LTE implementation in their devices. That did not make either the first iPhone or the iPhone 4S a failure. In fact they went on to be become some of the most profitable and fast selling products in the phone industry. I know some thing the iPhone 5 should have had NFC. But this is just a fad and only time will tell if anything will come out of NFS in the long run. But in the end it is customers who vote with their pockets, whether you feel underwhelmed or note. Just note that the iPhone business is bigger that the total sum of both Google and Microsoft and I think these facts speak for themselves. Could Apple be so wrong then?