FYI ... Dear Valued Partner, Am pleased to share that Kenya Copyright Board, together with Microsoft, yesterday launched a 30-day Amnesty Campaign to help fight Software Piracy in Kenya. Please use this opportunity to educate customers & share this information… --- The reasons for purchasing genuine software as opposed to pirated, counterfeit, illegal or unlicensed versions go well beyond principles of morality and integrity. Purchasing genuine software and from reputable sources actually makes smart business sense. 7 Business Benefits of Using Only Genuine Microsoft software The risk of damage to your machine leading to loss of data and information Counterfeit software is usually accompanied by viruses that could damage your hard drive and destroy vital data and information. These data and information are most times irrecoverable due to the effect of these malware attacks on your systems Access to Support Services from Microsoft When you purchase genuine software, you have access to technical support services from Microsoft or its Partners. These services are only available to users of genuine software. You get access to updates and upgrades. Technology is dynamic and as a result, upgrades and newer versions of this software are released regularly. These are also accessible and available to users of genuine software. On the contrary, for pirated versions, there are neither upgrades nor access to new versions which reduces long term value. Pirated Software exposes you to legal action and possible jail terms The use of pirated software by many is perceived as minor level mischief but this is incorrect. In Kenya, executives of companies whose employees are found to use pirated or illegal software are liable to be fined or even jailed. Recently, a reseller was convicted and sentenced to 6 months in jail for dealing in pirated and unlicensed software. Think about the impression it gives about your business. Using unlicensed software can affect your company’s reputation negatively. Think about the impression you create when you pass along shoddy spreadsheets to your clients, customers will ultimately not repeat patronage. Offenders hurt the economy of Kenya. Recent studies by IDC/BSA estimated East & Southern Africa’s loss in revenue at over 100 Million Dollars in 2010 (Kenya’s Piracy rate is currently at 79%). A modest reduction will create more thousands of jobs, boost economic growth and generate millions of dollars in taxes for Government. Your refusal to use pirated software is your contribution to this course. With genuine software, you are guaranteed peace of mind. It may surprise some, but using genuine software on more computers than a business is licensed to support is also illegal. Developing a relationship with a reliable partner or vendor can help in understanding licensing, product certification and other elements of genuine software. You don’t only spare yourself of needless headaches down the line; you'll also enjoy the security of doing the right thing, both for yourself and your business. Learn more about Genuine Windows and Office Learn more about Software Asset Management Learn more about Volume Licensing Best Regards, Ngari Kibiku |Partner Territory Manager | Microsoft East & Southern Africa | Phone: +254 20 286 8211