In order for Airtel's claim to be sustained, they would have to show that they has been equally competitive. They would have to show that it is primarily due to Safaricom's supposed dominance and not their lack of innovation that has let to them being uncompetitive. I think that is a very tough call for them given than they have changed hands thrice (Kencell to Celtel to Zain to Airtel). They would have to show that these brand changes have not had any adverse effect on their market position. Airtel is a pan-African corporation and it could also be the case that their market strategy is homogenous and disregards local cultural differences (given that Kenyans have 'peculiar' habits). I am not aware that Airtel (or any of its previous incarnations) has ever returned a remarkable profit. I only recall once seeing mention of Ksh.64 million profit in either 2006 or 2007.