I remember, with sadness, how Kencell tried to stick to the per minute billing policy way back then. They claimed an average call lasts a minute, or multiples of minutes. They lost most of their customers then, and most simply never went back.

Also back then, they valued what they called 'corporate' customers, and the other so called 'lower-cadre consumers' were completely ignore.

And as they say, 'the rest is history.'