I think its a good strategy for them but the marketshare leadership will eventually go 2 Android. Android increased its smartphone market share massively in the last year, simply because it is offered through a number of different manufacturers at varying prices. The Iphone is certainly an iconic gadget, but for many people the price is a real barrier. The addition of a less pricey model could shake things up considerably. Nokia have had a tricky game where for instance their attitude is to produce cheap phones for the masses is to produce a phone that only calls and smses - Google on the other hand are keen to have a smart phone in everyones hands and have been aggresive in growing Africa, China and India while still fighting with high end space with HTCs and others. Furthermore they seem to have swung the ecosystem to their favour thanks to maps and search. Rumours are in the works that Apple is developing cheaper versions of the smartphone in its battle to head off the looming success of Android. In the final analysis its the consumer who benefits because every person will get to own a smartphone cheaply ala what the Huawei Ideos has done. Rgds Kevin On Fri, Feb 11, 2011 at 5:32 PM, Samuel Kibacia <samuel.kibacia@gmail.com>wrote:
My 2 cts is that it was a big gamble and it may pay off, but the competition is already mounting. already there are rumors that there will be a cheaper iphone, look at this link " http://www.theinquirer.net/inquirer/news/2025750/apple-bring-budget-iphone-b...". From the success that Android has gotten cost of the smart phone will always be a determining factor. Nokia and Microsoft will have to come up with a device that has the bottom of the pyramid in mind.
On Fri, Feb 11, 2011 at 5:20 PM, Kevin Ouma <kevin.ouma@gmail.com> wrote:
After consistently taking a beating and losing the smartphone OS marketshare, Nokia seems to be taking a bet on going the Microsoft way having anounced the partnership today,
By all indications it seems they will be dumping the symbian platform for the Microsoft OS.
• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
• Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
• Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.
• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
Whether this strategy will work only time will tell.
What are your thoughts ?
Rgds
Kevin
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