My view is that these customers will not move. The dangr is actually in the lines not being used for anything BUT MPESA/Mkesho... Airtime sales drop is where the real danger is on Safaricom's part.

Al Kags
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Author, Living Memories.
“IF THERE IS SUCH A THING AS Kenya, these stories belong to us all, just as the pictures in Kenya Burning document the trauma of a nation during the post-election violence. The age of history written by white males is well and truly over.” - Star Columnist, Betty Caplan in the East African Weekly Newspaper.

http://living.alkags.com


On Fri, Aug 20, 2010 at 4:19 PM, Joram Mwinamo <joram.mwinamo@gmail.com> wrote:
I keep wondering if

1. Equitys 4.5 million mkesho customers will move 
2. 9.5 million Mpesa subscribers will move
3. Safaricom dealers and Mpesa agents will move

I also read somewhere that 1 million laptops have been sold(hard to substantiate) with Safcom modems.Data is the next battleground

I also find it hard to believe that safcom did not anticipate this hence their slow to respond stance.  

Whats all the hoolabaloo about? The subscriber wins, but who loses? I doubt its Joseph and safaricom as is being touted.



On Fri, Aug 20, 2010 at 3:52 PM, Erik Hersman <erik@zungu.com> wrote:
I wouldn't call 1Ksh SMS messages unsustainable, after all, the marginal cost of an SMS message is effectively nil.  (interesting read)

It is an aggressive move, they're cutting out margins on a cash cow product in order to win market share.  

The Indians are incredibly good at keeping their costs down and running a highly efficient operation.  Bharti has done this before in other markets, and Safaricom will have to get used to dealing with a competent competitor in this market for the first time.



On Aug 20, 2010, at 3:29 PM, Mbugua Njihia wrote:

Safaricom wont stoop down to unsustainable pricing, MJ and his have their heads screwed on right - http://bit.ly/db6MYx
 
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