@Rocky...that would be the way to go if I was so inclined to be a bit selfish and just look out for myself. :)<div><br></div><div>However the perspective I&#39;m considering is one in which the media house raises its stature regionally purely on the basis of streaming online in addition to availability through various means. Take the example of Al Jazeera - they are <a href="http://english.aljazeera.net/demandaljazeera/">largely unavailable on cable and satellite in the US</a> but by having streamed live the Egypt revolution on their English channel via YouTube they raised demand there. And in the same breath, it is somehow nipping at CNN&#39;s heels...</div>

<div><br></div><div>If a local station takes a similar approach, more people will be inclined (diaspora et al) to watch them whenever they cover Kenyan events live, say elections and what not. By building such a reputation they also increase viewership locally and internationally - and that basically is the metric they are so pegged upon to justify their ad charges as they also will be able to accommodate regional ad clients which we don&#39;t see much of.</div>

<div><br></div><div>I was in Kigali recently and stepped into a simple mkahawa to have a taste of the local feel...and there I find guys watching Citizen via DSTV. They only have one local station, whose content IMHO does not compare to what we have here. It&#39;s called VARIETY. We have clout regionally in aspects that we don&#39;t recognize and exploit.</div>