Equitel must first focus on gaining critical mass and I still can't understand how selling simcards at 1000% above main competition will help them in that.
It also worth noting that Safaricom has since shifted focus from selling Mpesa as a money transfer but as a payment platform. With everyone, shop, bar, petrol station accepting mpesa payments it's gonna be an uphill task for any competition. Equity will have to craft a different melody to woo an otherwise comfortable safaricom customer base.

On Jul 21, 2015 2:06 PM, "Tony Likhanga via skunkworks" <skunkworks@lists.my.co.ke> wrote:

@Jared, while you may have a point regarding the actual uptake, your methodology of arriving at that conclusion may not necessarily be correct.

I believe that the Equitel subscribers would be enticed by the 'banking' proposition more than the voice calls. As such, the majority of the SIMs would ideally be lying somewhere in wait, only to be used for banking transactions on a need basis.

On a similar note, I've noted that a number of folks I know recently hopped onto the 'Airtel Unliminet' bandwagon through use of dual-SIM phones, ostensibly to make use of the internet data offering. None of them actually remembers the Airtel number they are on, and most would never bother to share the same as their alternative contact.

Tony.

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