The mobile marketing industry in Kenya is set to see significant growth - http://bit.ly/dRgPiy

The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association (MMA). Since the local mobile phone industry took off a decade ago, there has been a both a knowledge and policy gap to give direction on what consumer engagement should be in matters related to mobile.

The knowledge gap has seen many marketing managers and business owners shy away from implementing mobile strategies for their businesses, which in this day and age should be one of the central pillars to any marketing strategy. Often times, the mobile network operators get the call enquiring on how to go about running a promotion or what it would take to market on operator inventory. The operators, while being key players in the ecosystem don’t have this as their core business and as such would not be in a position to fully address and direct the queries.