In a world where businesses are adopting quickly to information technology, websites have become the universal compass — pointing people to data that suits their specific needs in a sea of information. However, not all websites are worthy revisiting. What makes the difference between an attractive site and one the puts off surfers? According to Denis Karema of Authentic Global, a Kenyan web design company, the name of a website must match the industry of the company (host). It should be short and easy to remember. This ensures that the visitors refer the site to other prospective visitors easily. This also means that the client’s needs have been met and the website is easier to use, hence repeat visits. This also enables search engines such as Yahoo, Google, and Binge — among others — to easily pick up the site during a search. The quality of a good website is determined by the number of repeat visits and referrals it gets. http://www.businessdailyafrica.com/What%20differentiates%20an%20attractive%2...