@MacD,

You know me better than that. The issue here is the quality of media stories which is saturated with Safaricom, purely on the basis of Advertising spend, and there's empirical evidence on that.

Are you satisfied with the media? Quality of stories. I totally disagree with Larry, can he substantiate by giving solid info on the "public demand" for safaricom related stories? I think au contre, it's justification for arm chair journalism. Aren't there business stories in Thika, Nakuru, Kisumu, is there an EPZ zone for business stories in Nairobi?

Let's stick to issues please.

Kiania D.



On Fri, Jan 21, 2011 at 11:10 AM, Joseph McDonald <mcdonaldoj@gmail.com> wrote:
@ David..... Advertisement value equivalent is a simplistic way of looking at it.

And use of keywords only, to detect mention gives distorted facts.

I know many companies buy "feel good data" which does not add value to business decision making. but its because many people don't know the difference between data and intelligence"....but that is a story for another day.

Media houses have a responsibility as a business to be market driven.And as Larry explains if the viewers demand stories about certain company,their products or their representatives...then they have to comply.

@David why do you hate Safaricom so much?

On Thu, Jan 20, 2011 at 7:38 PM, David Kiania | Asentric Consulting Ltd <kianiadee@gmail.com> wrote:
Larry,

Your response is welcome and don't take it as a personal affront. I actually have stats on the issue of press coverage given to Safaricom over two days 20th-21st Jan 2011

Find the report below, I totally disagree with you on "One of my media classes taught that media is a reflection of society. We give Safaricom loads of coverage because it is an interesting story but also because the people demand it."

24 Print Stories
30 Electronic Stories
27 Industry Print Stories
34 Industry Electronic Stories

With a combined PR value of KES 9,781,900

I guess 9.7 million worth of free love.


Kiania D.


---------- Forwarded message ----------
From: Reelmedia News Service <news@reelforge.com>
Date: Fri, Jan 21, 2011 at 9:00 AM
Subject: ReelMedia Review: 21-01-2011 09:00:09


My Print Stories (24 results)

Title DatePage MediahouseKshsTonality
THE CUTTING EDGE: RIPPED OFF 2011-01-2113Daily Nation 9,000negative
Kiptanui out to prove critics wrong in Dubai 2011-01-2159Daily Nation 27,000neutral
Dialogue sought in city roads plan 2011-01-2164Daily Nation 170,000neutral
TAKE TEN:What do you think of Kenya live? 2011-01-21Z4Daily Nation 156,000neutral
INSPIRING,AMBITIOUS AND TALENTED 2011-01-21Z5Daily Nation 240,000neutral
Safaricom apologetic over network outrages 2011-01-2126Daily Nation 10,500neutral
Mt Kenya suffers disruption of Safaricom 2011-01-2112The Standard19,500neutral
Cable cuts put Safaricom subscribers off air 2011-01-2134The Standard257,400neutral
Safaricom bets on cheap Internet-enabled devices 2011-01-213Business Daily226,800neutral
Polycorn HD telepresence solution now in Kenya 2011-01-2118Business Daily356,400neutral
Copy Cat LImited is Cisco's Telepresence advanced 2011-01-2121Business Daily194,400neutral
Safaricom takes lead in offering telepresence solu 2011-01-2122Business Daily356,400positive
Safaricom entry to shake homes Internet market 2011-01-219Business Daily205,200neutral
Government should not interfere with CCK decisions 2011-01-2115Business Daily108,000neutral
Safaricom bond issue raises Sh4.5 bn 2011-01-2130Business Daily54,000neutral
CCK declines to intervene in mobile phone tariff w 2011-01-2128The People Daily125,000neutral
Chinese IT firm launches smartphone in Kenyan mark 2011-01-2128The People Daily25,000neutral
Bourse turnover declines 2011-01-2130The People Daily39,000neutral
5 MPs against Mombasa Road demolitions 2011-01-213The Star38,400neutral
Safaricom hit by optic cable cut 2011-01-2112The Star9,600neutral
Safaricom's fundraising a success- Collymore 2011-01-2113The Star15,360neutral
Heavy trading in banks' shares, Safaricom remains 2011-01-2113The Star57,600neutral
Will sh1 tariff put telcoms out of business? 2011-01-2115The Star190,080neutral
CHEAPEST SMARTPHONE IN THE WORLD LAUNCHED 2011-01-2126The Star96,000neutral


My Electronic Stories (30 results)

Title Date Time Mediahouse Kshs Tonality
Safaricom customers to buy airtime of five shillin 2011-01-20 13:15 RADIO UMOJA 0.00 neutral
Mobile data market doubles 2011-01-20 09:15 Classic FM 28,500.00 neutral
Mobile phones users experience challenges 2011-01-20 16:00 Classic FM 25,500.00 neutral
Safaricom call rates will not reduce 2011-01-20 10:00 Classic FM 15,500.00 neutral
Safaricom call rates will not reduce 2011-01-20 11:00 Classic FM 15,500.00 neutral
Safaricom CEO will not file any complaint to CCK 2011-01-20 13:00 Classic FM 20,000.00 neutral
Safaricom patners to launch new phone 2011-01-20 07:10 Classic FM 28,500.00 neutral
Safaricom patners to launch new phone 2011-01-20 09:15 Classic FM 28,500.00 neutral
MPs dismiss demolition plans 2011-01-20 13:00 KTN 108,600.00 neutral
Safaricom's second tranche fully subscribed 2011-01-20 14:00 KTN 106,100.00 neutral
Safaricom's second tranche fully subscribed 2011-01-20 21:00 KTN 161,300.00 neutral
Safaricoms cable vandalized at Mombasa road 2011-01-20 19:00 Inooro FM 84,100.00 neutral
Safaricom urges customers to be calm 2011-01-20 21:00 Mulembe FM 7,000.00 neutral
Safaricom customers affected by Safaricom fiber cu 2011-01-20 17:15 Hope FM 24,600.00 neutral
Safaricom partners with Huawei to unveil cheapest 2011-01-20 08:15 Hope FM 24,600.00 neutral
Safaricom customers affected by Safaricom fiber cu 2011-01-20 16:00 Citizen Radio 85,100.00 neutral
Safaricom customers affected by Safaricom fiber cu 2011-01-20 19:00 Citizen Radio 85,100.00 neutral
Safaricom unveils cheap smartphone for Kenya marke 2011-01-20 08:30 Citizen Radio 43,000.00 neutral
Safaricom apologizes over poor services 2011-01-20 16:15 Capital FM 27,000.00 neutral
Safaricom apologizes over poor services 2011-01-20 17:15 Capital FM 27,000.00 neutral
Safaricom determined in raising its share tradings 2011-01-20 12:10 Capital FM 18,000.00 neutral
Safaricom seeking for ways to reduce shares 2011-01-20 14:15 Capital FM 18,000.00 neutral
Collymore says he will not file a complaint on tar 2011-01-20 13:00 Kiss FM 20,000.00 neutral
Govt yet to receive complains from mobile subscrib 2011-01-20 08:15 Kiss FM 45,000.00 neutral
Mobile data market doubles 2011-01-20 09:15 Kiss FM 45,000.00 neutral
Safaricom launches cheap smartphone for Kenya mark 2011-01-20 09:15 Kiss FM 45,000.00 neutral
Safaricom to strengthen data market 2011-01-20 08:30 Hot 96 19,000.00 neutral
Govt backs lower tariffs 2011-01-20 21:00 CTV 211,800.00 neutral
Got a problem? SMS the m-church 2011-01-20 21:00 NTV 177,000.00 neutral
Safaricom customers affected by Safaricom fiber cu 2011-01-20 21:00 NTV 177,000.00 neutral


Industry Print Stories (27 results)

Title DatePage MediahouseKshsTonality
A GRAND FALLOUT AT THE PLACENTA PARTY 2011-01-21Z10Daily Nation 32,000N/A
Dialogue sought in city roads plan 2011-01-2164Daily Nation 170,000neutral
Kiptanui out to prove critics wrong in Dubai 2011-01-2159Daily Nation 27,000neutral
ROCKER2011-01-21 Z5Daily Nation 112,000N/A
TAKE TEN:What do you think of Kenya live? 2011-01-21Z4Daily Nation 156,000neutral
Cable cuts put Safaricom subscribers off air 2011-01-2134The Standard257,400neutral
embarrassing moments: 'Shock-let' 2011-01-21P8The Standard81,900N/A
Ruhila Adatia 2011-01-21P18The Standard228,360N/A
AVCS provides what you need 2011-01-2124Business Daily86,400N/A
Copy Cat LImited is Cisco's Telepresence advanced 2011-01-2121Business Daily194,400neutral
Doubting if you are a hacker? Remember phone booth 2011-01-2135Business Daily162,000N/A
Hackers feed black market 2011-01-218Business Daily68,400N/A
Regulator bans use of '6969' code in lottery 2011-01-212Business Daily12,600N/A
Safaricom entry to shake homes Internet market 2011-01-219Business Daily205,200neutral
Safaricom takes lead in offering telepresence solu 2011-01-2122Business Daily356,400positive
XMedia webcasts events live 2011-01-2124Business Daily91,800N/A
Balozi wa heri njema wa kampuni ya Airtel 2011-01-2114Taifa Leo23,400N/A
CCK declines to intervene in mobile phone tariff w 2011-01-2128The People Daily125,000neutral
Chinese IT firm launches smartphone in Kenyan mark 2011-01-2128The People Daily25,000neutral
Officer to stay in remand, court rules 2011-01-212The People Daily40,000N/A
PesaPoint, jubilee enter ATM partnership 2011-01-2129The People Daily33,000N/A
Sandra Bullock's baby ipad 2011-01-2119The People Daily18,000N/A
5 MPs against Mombasa Road demolitions 2011-01-213The Star38,400neutral
Heavy trading in banks' shares, Safaricom remains 2011-01-2113The Star57,600neutral
I RECALL THE DAYS OF 'SINGH! WAPI KARENDAH? 2011-01-2125The Star80,640N/A
Safaricom's fundraising a success- Collymore 2011-01-2113The Star15,360neutral
Will sh1 tariff put telcoms out of business? 2011-01-2115The Star190,080neutral


Industry Electronic Stories (34 results)

Title Date Time Mediahouse Kshs Tonality
Facebooks Goldman wont offer shares to Americans c 2011-01-20 15:00 K24 99,000.00 N/A
Facebooks Goldman wont offer shares to Americans c 2011-01-20 21:00 K24 99,000.00 N/A
MPs demand Govt's position on demolitions 2011-01-20 13:00 K24 99,000.00 N/A
Kenya launches website on fiscal stimulus programm 2011-01-20 13:00 KBC English Service 16,520.00 N/A
Government should not demolish companies along Mom 2011-01-20 13:00 RADIO UMOJA 0.00 N/A
Safaricom customers to buy airtime of five shillin 2011-01-20 13:15 RADIO UMOJA 0.00 neutral
Kenyans may be able to pay charges through mobile 2011-01-20 10:00 Classic FM 15,500.00 N/A
Mobile service providers are comfortable with new 2011-01-20 07:10 Classic FM 28,500.00 N/A
Safaricom CEO will not file any complaint to CCK 2011-01-20 13:00 Classic FM 20,000.00 neutral
Safaricom patners to launch new phone 2011-01-20 07:10 Classic FM 28,500.00 neutral
Safaricom patners to launch new phone 2011-01-20 09:15 Classic FM 28,500.00 neutral
Internet growth kicks off in all parts of the worl 2011-01-20 21:00 KTN 161,300.00 N/A
INTERVIEW: NEW TRANSPORT RULES 2011-01-20 07:00 KTN 108,600.00 N/A
MPs dismiss demolition plans 2011-01-20 13:00 KTN 108,600.00 neutral
Facebook changes profile plans 2011-01-20 08:15 Hope FM 24,600.00 N/A
Insurance firms told to educate public 2011-01-20 13:15 Hope FM 24,600.00 N/A
Safaricom partners with Huawei to unveil cheapest 2011-01-20 08:15 Hope FM 24,600.00 neutral
Safaricom unveils cheap smartphone for Kenya marke 2011-01-20 08:30 Citizen Radio 43,000.00 neutral
Safaricom seeking for ways to reduce shares 2011-01-20 14:15 Capital FM 18,000.00 neutral
Swiss police re-arrest former banker over Wikileak 2011-01-20 07:10 Capital FM 27,000.00 N/A
Swiss police re-arrest former banker over Wikileak 2011-01-20 09:10 Capital FM 27,000.00 N/A
British MPs banned to use twitter while sitting 2011-01-20 09:00 Kiss FM 45,000.00 N/A
Collymore says he will not file a complaint on tar 2011-01-20 13:00 Kiss FM 20,000.00 neutral
ICT department in education expanded 2011-01-20 09:00 Kiss FM 45,000.00 N/A
Safaricom launches cheap smartphone for Kenya mark 2011-01-20 09:15 Kiss FM 45,000.00 neutral
Barclays Bank to lay off 5% of its employees 2011-01-20 08:30 Hot 96 19,000.00 N/A
Barclays Bank to lay off 5% of its employees 2011-01-20 07:10 Hot 96 19,000.00 N/A
Economic stimulus program posted on Web 2011-01-20 07:10 Hot 96 19,000.00 N/A
Gvt declares economic stimulus a success 2011-01-20 08:30 Hot 96 19,000.00 N/A
Govt backs lower tariffs 2011-01-20 21:00 CTV 211,800.00 neutral
Infrustructure projects face reduced funding 2011-01-20 21:00 CTV 211,800.00 N/A
MCK chairman unveiled 2011-01-20 21:00 CTV 211,800.00 N/A
Got a problem? SMS the m-church 2011-01-20 21:00 NTV 177,000.00 neutral
PM Live show 2011-01-20 13:30 NTV 140,400.00 N/A


Thank You,

ReelMedia News Service

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