I think so, maybe they should come to IT! What margins are they working on : 20-40%? What about local dealer companies?  
 
Here's a catch : import cars varying with grade levels and can also be purchased from auction sites. Prices will vary. A simple example of prices : https://www.papera.com/ 
 
Those of us who started with the internet in 95 onwards remember when people used to offer " Internet pictures " of cars and did the imports!  Yet, anyone in KE can import. Are such internet businesses still around today? If so, then the ICT gap has not shrunk nor has it been widely accepted...
 
Me thots... :-)

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"If I had asked people what they wanted, they would have said faster horses." - Henry Ford