Then again, they are not the same; two licenses are at play

(Self provisioning license - They cannot transmit third party content, only their content)

(Broadcast Signal Distributor - They transmit third party content, are ideally not content providers)

DSTV which transmits as GoTV - Self provisioning license
PANG which transmits as PANG also owns Startimes  - Broadcast Signal Distributor

BAMBA - radio africa group - Self provisioning license
SIGNET- an arm of KBC - Broadcast Signal Distributor

then finally we have ADNC -Self provisioning license

Now, the big question is why would ADNC be interested in signal distribution since they cannot offer it as a service and hence will only incur additional cost of network maintenance without any revenues generated.