I came across this gem, bold'ing is mine:

Developers can also promote apps from their websites, not just with “available in the Windows Store” logos, but with built-in promotion through Internet Explorer 10. With just a line of markup, your website promotes your app via the app button within the browser, visible to anyone running Internet Explorer 10 on Windows 8.


On Wed, Dec 7, 2011 at 12:03 PM, Paul Kevin <paultitude@gmail.com> wrote:
Love the Windows UX http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
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