On the flipside of all this, it then means that people in this market primarily sell "ideas" and not products or services that have been patented and trademarked. It also shows that the ideas are easily replicated or copied which means the technical work behind the ideas is no rocket science. Also if someone has not gone through the process of trademarking or patenting, it means they dont really think their idea would pass the test?
http://www.xkcd.com/827/
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