*PIVOT East 2013: East Africa's Mobile Start-ups Competition & Conference.* m:Lab East Africa will be holding the finalists conference of the third PIVOT East on 25th - 26th June 2013 in Kampala, Uganda. PIVOT East is East Africa’s premier mobile start-ups pitching competition and conference held annually since 2011. PIVOT East aims to catalyse the growth of mobile start-ups, so as to amplify and consolidate the gains of East Africa’s Mobile developer and entrepreneurship ecosystem. The key objective for this year's event is “to facilitate the discovery of the next wave of high potential mobile start-ups”. The main difference between this year's competition and the previous years’ is its focus on start-ups becoming sustainable enterprises as opposed to merely showcasing mobile applications and their mobile developers. PIVOT East 2013 has five competitive categories for Mobile Finance, Mobile Enterprise, Mobile Entertainment, Mobile Society and Mobile Utilities. Each category will feature five finalists who will pitch to Investors, Development Partners, Government Representatives, Telecom Operators and other key industry players from East Africa and beyond. Finalists will also secure business incubation for their start-ups, virtually or physically at m:lab East Africa. Applications to the competition are being received at entries.pivoteast.com . *Applications close on the 15th April 2013.* For more information on PIVOT East 2013, please visit our website at www.pivoteast.com, follow us on Twitter @PivotEast, find us on Facebook at www.facebook.com/PivotEast or visit us on Google+ at PivotEast. Please email us on pivot@mlab.co.ke if you require any additional information about PIVOT East 2013.