Simply the following reasons for me:
- Increased access to HD content online which earlier on was a problem due to slower internet. A year or two back also getting torrents in HD was for select content. These days it's everywhere.
- You can have your select crew in the house as you enjoy your movie - alone, with your gf, or with pals over some beer :)
- Watching it on a HDTV in the house trumps a computer anytime - earlier on I could step into the cinema but now I am kinda 'justifying my investment'
- Being able to pause/rewind as someone said in the TV clip - this lends credence to an untapped VoD market. With our busy lifestyles sometimes you can't sit through the 2-3 hours for a movie, you want to resume later on from where you left it. Newer media players/TVs have this inbuilt - and even though it's a small point, it counts a lot