The launch this to stop them strategy sometimes works. Think Netscape browser vs Internet explorer....the days of windows 95. Netscape might just have usurped Microsoft in matters web if Microsoft didn't launch ie and bundle it with windows..... On 12/10/11, Dennis Kioko <dmbuvi@gmail.com> wrote:
The problem with this approach Phares, is that a company ends up so keen on reacting that it loses sight on what value it actually is delivering, much like the way the mobile phone industry has been scrambling to respond to Apple , and probably what the TV industry might be doing soon.
Google did the same to Yahoo, and no matter how much Yahoo tried, they did not seem to get it.
A danger point is where a firm is "lets launch this to stop them from going away"