Did you read this part?

>>The NSE-listed telco also increased data bundle prices meant for use on the ‘The Big Box’, terming the old rate as an “introductory offer” which was “heavily discounted”.

Basically reduce the one-off price, increase the subscription price.

Excellent strategy by Safcom. In fact they should give them out for free

On Mon, Nov 23, 2015 at 5:15 PM, Muya via skunkworks <skunkworks@lists.my.co.ke> wrote:

The good people at Safaricom should just give us unlimited internet on this thing then watch as they fly off the shelves! Otherwise this is going to be a major flop! It's already showing the bad signs...

http://www.businessdailyafrica.com/Corporate-News/Telecoms-operator-cuts-digital-TV-decoder-price-to-woo-viewers/-/539550/2967256/-/item/0/-/3i3u5kz/-/index.html

./muya


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