True Aki,
Coupled with demographics and other factors.

- "Shallow source factor" ->less warning time to get out of buildings compared to deep quakes.

- The Terra firma -> Port au Prince is built not on solid rock but on soil, which collapses when shaken.

This is put forth in the article below:

http://blog.taragana.com/science/2010/01/20/why-haiti-quake-killed-so-many-people-3977/

BBC also did an article that covered basic comparison between similar incidences in L' Aquila, Port au Prince & Sichuan.
Find it below:

http://news.bbc.co.uk/2/hi/americas/8510900.stm

Interestingly there's a similarly headlined blog post: "Haiti and China: A Tale of Two Earthquakes". 
http://american-tigress.blog.sohu.com/143547212.html

Tony.