[Skunkworks] Interesting Discovery

I applaud any company or entrepreneur who has the courage to create a business out of directory listings. I came across one company and donnow what's your take? http://www.mocality.co.ke/ can you montize directory listings into profitability and are there any successful case studies that we may know of? Aren't the barriers to entry too low and not defensible? Rgds -- [Asentric Consulting Ltd] If a man has in himself the soul of a slave will he not become one no matter what his birth .... -Richest Man in Babylon