I don't think Safaricom intends to make *any* money on the 5-bob tokens, infact they probably project a loss. So why would they do it?

It's all about strategy. Safcom, as the biggest telco in Kenya, has been feeling the heat around high communication charges and they probably know/think CCK will do something soon. So what better way to forestall regulation than by saying that they're adequately catering to their poorest customers? Exhibit A in their defense? The 5-bob airtime card.

The little money they lose from 5-bob airtime cards is a lot less than what they would lose if the regulators insisted on cheaper pricing.

saidi

On Mon, Nov 23, 2009 at 1:23 AM, Brian Lusiola <lusiola@gmail.com> wrote:
2009/11/23 Okechukwu <okechukwu@gmail.com>

Don't be surprised to go buy credit for Ksh.100/- and the vendor tells
you they only have the Ksh5/- so you will have to take 20 of these -
hehehe

./Ok3ch

On Sun, Nov 22, 2009 at 8:16 PM, Tony Likhanga <tlikhanga@gmail.com> wrote:
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A strange thought just hit me...what are the profit margins for selling 5 bob airtime...my 5 cents worth.
Have a good day my good people.

--
Lusiola Brian
Everyone has photographic memory, not everyone has film though.


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