Kiania…. Sembuse was shot down at safcom coz it “will cannibalize sms revenues”..their gravy train

 

Kiania sez “ For all the flack Safcom gets on this list we have to give them marks

for innovation and forethought. In today's newspaper they have

launched Mixit (http://www.mxitlifestyle.com/) is a Peer-to-Peer IM

client that runs on mobile-to-mobile and desktop-to-mobile. While some

see this as cannibalizing SMS revenues, it's a stroke of genius

because they still stand to make cash from the data traffic as opposed

to loosing it to a competitor all together. (Rule No. 4 in business:

Cannibalize your revenue and business model before your competition

does it for you)

After declining to support Mixit as a product, MTN SA now looses more

than 8M Rand  (KES 80M) a day, and the sad part, the app runs on their

platform on either gprs/edge.

Kudos Safaricom, You Rock! “

 

 

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Mbugua Njihia - CEO

Chairman - Mobile Monday (Kenya Chapter)

 
SYMBIOTIC MEDIA CONSORTIUM | Design:Develop:Deploy
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[t] +254 20 359 6305 [c] +254 721 668 709  +254 752 962 559
[e] mbugua@symbiotic.co.ke [w] www.symbiotic.co.ke

[company blog] http://www.symbiotic.co.ke/blog/

[twitter] @mbuguanjihia [l] http://www.linkedin.com/mbuguanjihia

[personal blog] http://www.mbuguanjihia.com

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