I am one frustrated developer (yes yes I know I am not supposed to call myself a developer but WTH!).<br><br>Why is it so difficult for these large formal companies to appreciate the facts that:<br><br>1. Give your programmers a nice office preferably with views of the sky or traffic<br>
2. Allow them to dress down most of the time<br>3. Allow them to work flexible hours, i.e. focus more on the products they produce than the time they spend seated at their desks<br>4. Give them the tools, hardware and software, that they crave<br>
5. Give them an immediate boss who knows his/her stuff<br>6. Pay them just well enough to enable them NOT worry about the cost of living but not so well that they start thinking of buying a BMW X3<br><br>Then, challenging the living daylights out of them will almost inevitably lead to unique and innovative products that will earn the company lots of money/customers/street cred etc<br>
<br>Or am I living in some sort of code induced coma?<br><br>I would love to know how the developers at AT, Craft Silicon, Virtual City work... :-)<br>