I think it can work but their readership is likely to change - in a general sense, i feel that the people who read (physical) magazines aren't the same people who read online magazines.
But through my own experience I can definitely say that there is a huge number of Kenyans (whether in Kenya or not) who read online. Plus, it is not hard to think that an online magazine might get readers who are not just from Kenya, no?
One thing, though, is monetization. Unless they get huge numbers of visitors, it is going to be hard to get huge sums of money. What do other skunks think?
Kelvin
www.likechapaa.com
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I recently heard about the demise of Adam magazine and another tourism
on- can't remember the name.
No doubt these mags had gathered a number of fans and its sad to see
them go. So I was thinking how about having them online instead of
print? I gave this suggestion to some pals and one of them said "Adam
is a magazine I flip through on a nice Sunday afternoon at home at a
leisurely pace, doubt I'll take the time to read it on line."
SO my question is- Is online a viable option especially in Kenya and
are there any success stories or otherwise? isn't this a good local
content project? I remember PC magazine also went online a few months
back wonder how that's going...
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