Further to my brief, if you want to measure how strong a brand is, check the sim card pricing. Though Safaricom is expensive, their Sim cards are selling at 50/- on the lowest side, and they sell pretty fast. Its the market stupid!

The others sell sub 20/- or are even offered for free with a branded key holder or gift to boot! Its not Safaricom's fault that they are dorminant. Its just that the other players have refused to learn the market perceptions. They should built on their brands to succeed.

On Wed, Feb 1, 2012 at 12:10 PM, Peter Osotsi <peter.osotsi@gmail.com> wrote:
They can even offer it as open source to them, they will never succeed until they understand that customers are buying a brand, not just sending and recieving money.

What I always say is that its not that yuCash, Airtel Money or Orange money have problems, in fact they are superior to Mpesa in many ways, but its the perception the market has of a particular brand. Everyone knows Saf is an expensive network, and we sit there complaining, they increased call rates, no one migrated. MNP came, no one migrated (I hear less than 50,000 ported then returned).