I think the approach to postpaid in Kenya is weak. the model for phone usage in Kenya is this- buy your own phone, buy a sim card, scratch an talk. Most likely due to history where prepaid has offered simplicity but of course now registration is now mandatory but without the contractual obligations of postpaid. For postpaid to work effectively there has to be an effective credit rating sytem, which is not yet in place and cases abound of people failing to meet their obligations. So first and foremost the right laws and systems have to be in place for it to be an effective model. In many other countries where postpaid, usually referred to as contract with various plans the model is quite different, For example in South Africa you get many contract plans where for a monthly fee you get a new top of the range phone with minutes, SMS and data all tied in. Plus the marketing for those plans is very agressive, buying a phone for pay as you go costs so much more that the cheapest option is to go for a 24 month contract. of course you need effective debt collection for this to work. Whether that can work in Kenya is yet to be seen... An interesting Idea- Wonder what happened to it is the jipange plans from the then celtel where you pay a monthly fee and once you exceed start scratching- any guys know what happened to this? another case of the poor marketing record of that company, They really need to learn how to create buzz, an art which has been mastered by Safaricom. Sometimes I wonder how things would have been if MTN had croken into the Kenyan market Both MTN and Vodacom in SA have dynamic discounts but they are billed per minute and the full rate is higher than the other tariffs. On 16/09/2009, Njoroge Tito <titonjoroge@gmail.com> wrote:
I think safaricom is discouraging people from going the "postpaid" way. As was previously noted, it is not really postpaid, just a modification of prepay where no scratch cards are necessary. Do they need postpaid subscribers?
Tito.
2009/9/16 henry kamabi <hkamabi@gmail.com>
Hi..
Orange,Zain and YU guys hope u c this.. I hope they come up with something the will render this effort useless... I use orange/zain to make calls,Yu/zain to do data..and the other one to receive call and i dont regret..
regards, henry
On Wed, Sep 16, 2009 at 5:41 PM, Gakuru Alex <alexgakuru.lists@gmail.com>wrote:
On Wed, Sep 16, 2009 at 12:48 PM, Dennis Kioko <dmbuvi@gmail.com> wrote:
i think The african market is not suitable for postpay. there are just too many prepaid customers that telcos offer post pay as a convinience after though
*Mobile users now make up more than 90% of all telephone subscribers across Africa, a higher percentage than on any other continent.
*Despite the global downturn, Latin America’s mobile market will probably continue to grow in 2009 albeit at a slower rate. Once the economy recovers, mobile telephony may regain momentum for a couple of years and then gradually slacken as countries reach mobile market saturation.
*Average mobile penetration across Europe reached about 125% by the beginning of 2009 while sustaining subscriber growth of about 8%. Mobile use is so ingrained among consumers that by early 2009 about a quarter of households across the EU27 had ceased using ordinary fixed-line connections in favour of mobile phones and voice over IP services.
< http://www.budde.com.au/Research/Global-Mobile-Communications-Statistics-Tre...
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