On the pricing... someone raised some interesting questions :

• What if Equity is still running pilot tests on the thin SIM thing? The 'prohibitive' cost of the thin SIM would effectively limit the 'test' traffic to manageable levels.

• What if the pricing of the thin SIM kit is a tactical decision to try avert a possible industry backlash from other mobile operators, so as to ensure that their whole strategy does not suddenly come to cropper.